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Michal RakowskiMR

Michal Rakowski

Senior Marketing Expert & Strategist

€650/day
Berlin, DE
8-15 years

Average response time: 1 hour

About Michal

In 10+ years of my professional career I’ve collected diverse business and marketing expertise from nation-wide media, entertainment companies, start-ups and global corporations. Now I want to share it with others.

What can you expect of me?

✅ marketing strategy creation based on goals of my clients
✅ setting up goals, KPIs and budgets
✅ communication stratedy
✅ project creation and management
✅ brand campaigns
✅ customer journey creation with in-detail list of pain and love points
✅ customer personas creation
✅ communication channel development

Which industreis have I worked for?

📲apps (3+ years)
📈 FMCG (5+ years)
📝 nationwide media (4+)
🎪 entertainment events - music festiwal (11+)

  • Polish

    Native or bilingual

  • English

    Fluent

Can work on-site
Berlin (up to 50km)

Experience

  • EasyToys
    Consultant
    LUXURY GOODS
    November 2022 - December 2022 (2 months)
    Amsterdam, Netherlands
    Event strategy preparation for polish market in order to boost brand’s awareness

    KPI and Budget preparation in line with brand strategy
    Events Strategic planning Branding Brand content market research
  • GoPackShot.pl
    Marketing Strategiest
    FASHION AND COSMETICS
    October 2022 - December 2022 (2 months)
    Wrocław, Poland
    Concept creation for website development in order to meet sales KPIs
    Marketing strategy Webmarketing strategy online marketing concept creation
  • Going. app
    Key Partner Strategist
    TECH
    April 2022 - Today (4 years and 2 months)
    Warsaw, Poland
    created, planned, developed, optimised and executed all promotion campaigns for biggest events, including FEST Festival and On Air Festival in order to meet sales KPIs

    co-creating brand strategy for main communication channels
    Branding Brand content marketing strategy Social media Communication Communication strategy performance marketing

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Education

  • Bachelor of Arts: Cultural Studies - Management of Cultural
    Adam Mickiewicz University
    2010

Skill set (29)

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