About Michel
I'm a seasoned google ads advertiser, with over 5 years of experience in the advertising field. My specialty lies within the Google realm, gaining expertise across Google Ads, Analytics and Datastudio.
I'd be able to help you develop advertising strategies to ensure growth from a commerce or traffic perspective. Additionally, I can provide well designed and detailed dashboards that help you understand what's happening on your website and from a performance perspective; allowing you to easily understand performance and see what optimizations are required to improve it.
French
Native or bilingual
English
Native or bilingual
Arabic
Fluent
Remote only
Primarily works remotely
Experience
- Self-EmployedGoogle Advertising SpecialistAugust 2021 - May 2022 (9 months)Matn, Lebanon
- PerformicsSenior Account ManagerJanuary 2021 - June 2021 (5 months)Paris, FranceLed on client communications regarding SEA campaigns Recommended solutions based on client needs Launched & optimized SEA campaigns for utmost performance and reach goals Reported and analyzed performance Followed up on all relevant technological advancements Developed strategic recommendations on the campaigns and their potential performance
- PerformicsLeadOctober 2019 - January 2021 (1 year and 3 months)Beirut, LebanonLed on client communications Collaborated and led on SEM related duties with the client Communicated the progress of activities on a weekly basis to internal & external stakeholders Identified & presented new strategies and initiatives to meet the goals set Trained the dedicated team on technical & strategical requirements
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Education
- Bachelor of ScienceLebanese American University2016Bachelor of Science - BS, Marketing
- French and Lebanese Baccalaureate, Life Sciences emphasis in the senior yearSagesse Brasilia2012French and Lebanese Baccalaureate, Life Sciences emphasis in the senior year