About Michele
If you own a brand and you are thinking about franchising it, I am here to help. After 20+ years of experience as entrepreneur, 7 years ago I began consulting for both emerging and established brands, primarily in the food and hospitality industry, helping them implement and expand their franchising models. I’ve worked closely with several clients to write and develop tailored business and marketing plans, providing practical solutions to drive growth and long-term success.
Italian
Native or bilingual
English
Fluent
French
Fluent
Can work on-site
London (up to 50km)
Experience
- The Pizza RoomManaging DirectorHOSPITALITYJanuary 2024 - Today (2 years and 5 months)London, UKResponsible for managing, developing and expanding The Pizza Room's franchise.• • Defined and implement the overall business strategy— expansion plans, new openings, brand positioning, and long term goals for the three brands The Pizza Room, The Coffee Room and The Pasta Room.• • Oversaw budgets, P&L statements, and cash flow across all locations• • Supervised the operations team and area managers, ensuring consistency across sites• • Ensure all locations comply with licensing, food safety, and regulatory standards.• • Maintain strong relationships with investors, landlords, franchisees, and key partners• • Developed franchise growth strategies, financial planning, and legal compliance to drive business expansion. Secured two franchise agreements within the first year, leading to the opening of two new locations in London.
- EVENTBOOST Inc.Board Member, Investor & Co-FounderTECHJanuary 2014 - Today (12 years and 5 months)New York, NY, USAStarted-up and managed the US branch from scratch to sustained profitability• • Invested in the European-based SaaS Company – working autonomously to establish a New York branch and deliver a period of significant growth• • Assumed the role of US Country between◦ • First Country Executive hired in the United States to orchestrate and lead company expansion, clearly-defining a strategic and operational plan to support a seamless start-up period◦ • Headed the end-to-end recruitment process to identify talent and build high-performance sales and customer care teams – ensuring all operations aligned with the company's vision◦ • Identified, initiated and secured multiple strategic partnerships with local companies (Manhattan Chamber of Commerce, MPI, Choose2Rent, Eventmobi) that resulted in joint service development for their client base.◦ • Attended international Events Exhibitions (IMEX, EIBTM) to improve brand visibility and awareness.◦ • Achieved North American revenue target, by delivering from 100K$ in revenue on Year 1, to 300K$ on Year 3◦ • Following a successfulthree-year start-up phase, prepared for handover, leaving a fully-trained, high-performance and knowledgeable team to maintain the impeccable standards that had been established
- MiLo ConsultingFranchising ConsultantCONSULTING AND AUDITSJanuary 2020 - Today (6 years and 5 months)London, UKProvided strategic consulting, specialising in franchise development, start-up planning, and tailored marketing strategies, primarily in the Food and Restaurant business.• • Setup of all compliance frameworks required to launch successful franchising models,• • Ensured adherence to industry standards and regulations.• • Guided emerging and established brands through the franchising process, creating comprehensive business models, marketing plans to drive growth and market presence.
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Education
- Sales Techniques2001Sales Techniques
- Intensive Training – Management and Leadership Qualities2002Intensive Training – Management and Leadership Qualities