Michelle Rodríguez

Experienced in marketing, strategy, and client operations with a focus on email campaigns, customer support, and QA testing. Skilled in SEO, keyword research, and content optimization. Strong background in client communication, lead generation, recruitment, and retention strategies. Uses data and research to guide clear, effective decision-making.

Skilled in digital marketing and virtual assistance, creating social media graphics using Photoshop templates to maintain brand consistency. Conducts online research to support social media planning and curates content aligned with brand voice. Manages social media scheduling using tools like Meta Business Suite to optimize engagement. Writes and optimizes meta descriptions for blog SEO. Performs WordPress content management, including uploading and formatting posts and updating site pages. Assists with email marketing campaigns, audience segmentation, and scheduling via CRM platforms. Handles email management, inbox organization, filtering, and client communication. Manages invoicing and data entry with attention to detail. Conducts market research to inform strategy and competitor analysis. Implements SEO best practices to enhance organic reach. Supports social media management through engagement and comment moderation. Creates original social media content including copywriting and basic design. Edits marketing videos using Sony Vegas and Filmora. Produces graphics and promotional materials aligned with brand guidelines. Supports landing page automation using low-code platforms to ensure effective lead capture and flow.

• Enabled multi-level authentication: local, Active Directory, and API-based (Facebook, Google, LinkedIn).