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Michiel LaaneML

Michiel Laane

Product Manager - Product Owner

€700/day
Brussels, BE
3-7 years

Average response time: 1 hour

About Michiel

Product Manager with 6+ years of experience building and scaling B2B and B2C digital products. Focused on outcome-driven strategy, rapid validation, and measurable impact. Experienced in leading discovery and end-to-end delivery in close partnership with engineering and design, with a growing focus on AI-enabled workflows and automation.
  • Dutch

    Native or bilingual

  • English

    Native or bilingual

  • French

    Conversational

Remote only
Primarily works remotely

Experience

  • Fluvius Belgium
    Product Manager
    ENERGY AND UTILITIES
    July 2022 - Today (3 years and 11 months)
    Ghent, Belgium
    · Set the product vision for a customer portal used by 1.5M users, introducing clear KPIs and product metrics to focus teams on outcomes over output
    · Shifted teams from execution-only delivery to impact-driven product ownership, using data and user insights to guide prioritization and iteration
    · Identified high-impact opportunities by combining customer support data, analytics, and user research, turning insights into concrete roadmap decisions
    · Launched MVPs early to validate demand and reduce risk before scaling solutions, proving value with minimal upfront investment
    · Worked hands-on with engineering, design, and product owners to make fast trade-offs and keep delivery moving
    Product management KPIs and Metric Definition and Monitoring
  • Colruyt Group Services NV
    Product Owner
    RETAIL (LARGE RETAILERS)
    February 2021 - July 2022 (1 year and 5 months)
    Halle, Belgium
    · Owned a shared web platform end to end in a SAFe environment, delivering incremental releases across multiple brands and teams
    · Turned ambiguous business goals into clear scope, epics, and user stories, keeping the backlog actionable and execution-ready
    · Drove PI planning, backlog refinement, and iteration planning, aligning scope to team velocity and managing dependencies across squads
    · Kept teams focused on progress and value through clear prioritization, daily collaboration, and regular demos
    Agile Project Management Product management Prioritization (RICE, MosCow...) Front End Interface Development User Testing

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Education

  • Industrial Design Engineering
    Eindhoven University of Technology
    2018
    Industrial Design Engineering
  • HCI and Product Design
    Carnegie Mellon University
    2017
    HCI and Product Design

Certifications

  • SAFe Product Owner Product Manager
    Scaled Agile
    2022
    Product management Roadmapping Product Owners Scrum SAFe
  • Connected Manager
    Harvard & Capgemini University
    2024
    Team management Coaching

Skill set

Categories