Mihaela Filip

Marketing professional helping brands articulate their value proposition through joint alliances with channel partners by building go-to-market strategies to achieve higher sales targets. Easily moving from vision to strategy and implementation with experience nurtured around IT&C: IoT, data storage, cloud, security, cyber, AI, and DevOps software container technologies.

Hands-on and enthusiastic marketing leader with global experience in EMEA, US & APAC. Passion for helping great companies expand globally and track accomplishment in channel expansion, program design, and execution aligned with sales.

My unique strength lies in my experience spanning across global technology leaders, start-ups, marketing agencies, and industry leaders. I bring a wealth of diverse experience and focus on crafting the best programs and messaging to enable the achievement of strategic priorities, pipeline targets, and revenue growth. I thrive at building, executing, and demonstrating measurable growth through data-driven demand and pipeline generation across the field, partner and digital channels, differentiated brand awareness, and digital strategies.

Expertise in:

- Field Marketing (from demand generation campaign: ABM, Email campaigns, Events: trade shows, roundtable, virtual) Webinars, Digital & Social activities, etc.

- Channel | Partner Marketing

- Channel alliance

Romanian native, fluent in English and Italian.