Milena Tsoneva

Developed and executed an awareness campaign for Urticaria, starting with in-depth research and collaboration with medical professionals to ensure accuracy. Synthesised complex medical information into clear, engaging scripts for a video series. Identified and partnered with relevant TikTok influencers in Austria, overseeing content publication and promotional activities to maximise reach and engagement.

• 3D Content Creation: Incorporated custom-built 3D renders into brochure, to visually demonstrate suitability of heat pumps for commercial applications. Integrated the annotated interactive 3D models into a landing page and developed engaging video animations for social media.

• Front end design, UX & UI: Defined user personas in order to capture and refine technical features to solve business needs. Story boarded user flows in collaboration with client and built HTML/CSS UI.

• Market Research & Strategic Analysis: Conducted annual PESTEL analyses for Bulgaria, presenting insights to senior decision-makers for budget planning. Performed in-depth research on the Bulgarian heating market and delivered findings to key stakeholders.

• Email Marketing & Automation: Developed a custom email campaign template in Emarsys, ensuring compliance with company VI standards across multiple countries. Designed, coded, and continuously optimised the template to align with evolving brand guidelines.

• Process Automation: Proactively initiated process improvement such as a Power Automate integration between Formstack and SharePoint to improve application tracking and optimise data storage.

• Graphic Design & Branding: Designed and produced a variety of print materials, including brochures, catalogues, and out-of-home (OOH) advertising.

• Social Media Management: Oversaw content planning, tracking, and execution for Facebook and Instagram. Coordinated collaborations with influencers to reach target audience.

• Website Management & Localisation: Managed website updates via Adobe Experience Manager, leading large-scale projects spanning multiple countries. Developed a new "About" page with multiple subpages and localised content for Central European markets.