About Millie
I’m an SEO and PPC specialist with a track record of boosting visibility, traffic and conversions across a range of sectors. Highlights include growing organic traffic by 470% and managing £55k/month PPC campaigns that drove a 32% YoY sales increase.
My skillset lies in helping businesses achieve sustainable growth through data-driven digital strategies.
I'd love to see how I can utilise to help you achieve amazing results!
English
Native or bilingual
Can work on-site
Leeds (up to 50km)
Experience
- White Rose EducationSEO SpecialistJanuary 2024 - July 2025 (1 year and 6 months)
- Developed and implemented a comprehensive SEO strategy that increased organic traffic by over 470%, optimised website structure and content for search engines, and improved keyword rankings across core business areas, contributing to sustained growth in online visibility.
- Conduct regular technical SEO audits using Screaming Frog and Google Search Console to identify site-wide issues and implement improvements to enhance crawlability, indexing, and overall search engine performance.
- Collaborate closely with developers to prioritise and resolve technical issues affecting SEO, ensuring changes are implemented efficiently to support overall site performance and ranking improvements.
- Perform in-depth keyword research using SEMrush to develop SEO-optimised copy for targeted landing pages, improving both search visibility and user engagement.
- Oversee the end-to-end blog content process, from keyword strategy and content brief creation to editorial review and publishing, using HTML for backend implementation and ensuring consistency with SEO best practices.
- Benenden HealthSenior Digital Marketing ExecutiveJanuary 2023 - January 2024 (1 year)
- Optimised and managed B2C, B2B, and digital display advertising strategies across Google Ads and Bing Ads, overseeing an average monthly budget of £55k and achieving a 32% YoY increase in sales. Responsibilities included budget allocation, ad copywriting, extension development, ongoing negative keyword refinement, and coordination with the media agency on creative assets.
- Collaborated on SEO strategy development with the media agency, ensuring alignment between both organic and paid media strategies.
- Monitored campaign performance daily and delivered structured monthly, quarterly, and annual performance reports to senior leadership. Reporting covered key metrics including CTR, CVR, CPA, and number of conversions, using tools such as Salesforce, Google Ads, Bing Ads, Excel, and PowerPoint to drive insights and recommendations.
- The Property Buying CompanyDigital Marketing ExecutiveNovember 2020 - January 2023 (2 years and 2 months)
- Developed and executed the SEO strategy across three company websites, resulting in a 3,632% increase in organic traffic and an 83% rise in organic leads.
- Conducted keyword gap analysis to identify content opportunities and inform strategic content planning, directly supporting improvements in organic search rankings.
- Maintained and updated websites using CMS platforms including WordPress and October, requiring use of HTML.
- Led the development of a new company website, including full site structure, page creation, and design execution using WordPress and Elementor.
- Collaborated with the Digital Marketing Strategist to plan, launch, and optimise PPC campaigns for two company websites, including the full creation of new campaigns, focusing on ad copy improvement, A/B testing, and refining targeting through negative keyword identification.
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Education
- A levels and GCSEsThe Grammar School at Leeds2019A level results: A*, A, B GCSE results: 3 A*s, 2 As, 3 Bs, 6, 7
- Digital Marketing (Level 3 Apprenticeship)Baltic Apprenticeships2021Distinction
Certifications
- Technical SEOBrightonSEO2024
- BronzeDuke of Edinburgh2017