Mima Bridgman

- Managed all aspects of the global brand, marketing, communications and PR strategy and budget.

- Significantly increased brand awareness, digital presence, corporate reputation and demand generation.

- Unified customer touchpoint communications whilst supporting a growing product portfolio.

- Increased sales conversions with transformed sales enablement tools, campaigns and communications.

- Overhauled social media channels with global marketing teams to ensure brand alignment.

- Designed a content marketing strategy and plan with integrated brand value propositions and messaging.

- Developed a strategy and plan for global trade events encompassing pre, during and post show elements.

- Led key corporate and internal communications and adoption of digital workplace channels.

- Appointed and managed relationships with media, creative, digital, design and PR agencies.

- Mentored the marketing team, spearheading cross-functional collaboration and marketing education.

- Communications leader and champion for the 'Customer Excellence' programme.

- ROI metrics: Leads up 170% - Market exposure through PR coverage up 375% - Social media engagement up 146% - New product engagement on website up 473%

Supported initiatives within the digital transformation programme, including the review, audit, analysis and creation of a strategic roadmap for internal digital channels. Also delivered multi-platform corporate, brand and internal communications and content to drive change, meet user needs and improve brand experiences for staff and students.

Devised ground-breaking marketing strategy for the global online education subscription brand for healthcare professionals, Univadis® propelling growth in the UK, and transforming the digital playbook for established product brand Maxalt®. Served as a digital marketing expert across the business, sharing knowledge and best practise.