About Minal
A highly skilled integrated communications specialist with 15+ years in the beauty and wellbeing industries. My approach is to bring value, clarity, and direction to brand storytelling through engaging narratives that address multiple brand touchpoints and deliver compelling brand messaging that impacts the bottom line.
As well as being a holistic well-being practitioner and entrepreneur immersed in all things lifestyle, I've delivered seamless campaigns and integrated global and UK strategies for in-house luxury fashion and beauty giants, and agency side for mass multi-national conglomerates.
I've also had the humble honour to consult on beauty and fragrance start-ups drawing from my experience working across over 45 brands.
Throughout my career, I have been involved in managing multi-brand, multi-market portfolios and enjoy working with diverse, multi-discipline teams to deliver award-winning and innovative campaigns.
Delivering highly effective and multi-regional toolkits with clear brand guidelines and assets, that also cater to market nuances has been a passion point, with converging cultural and lifestyle changes sweeping digital media.
Having been at the precipice of the digital media revolution, I have directed portfolio-wide influencer marketing strategies while delivering brand events with key influencers and brand experts that yield evergreen content banks and engage audiences across the globe.
I've also delivered campaigns with multi-channel content strategy, direction and creation, enabling the re-positioning of legacy brands, making them more relevant.
Experience & Exposure
FMCG: Unilever, Proctor & Gamble, Coty, Johnson & Johnson
Luxury & Mid-market: PUIG, LVMH, L'Oreal, Estee Lauder
Independent: Jo Loves, Fragrance Dynamics
Retail: Urban Retreat at Harrods Ltd., Superdrug (SAS Ltd.)
Lifestyle: Global Citizen, Taco Bell
Sustainability: Unilever, Proctor & Gamble
Hindi
Native or bilingual
Spanish
Conversational
Gujarati
Native or bilingual
English
Native or bilingual
Can work on-site
London (up to 20km)
Experience
- Intuit Soul Salon & 7 Over 7FounderHEALTH AND WELLNESSJune 2019 - Today (6 years and 11 months)London, United KingdomMerging industry experience in beauty working across over forty fragrances brands, and a personal spiritual journey to enable others with personal growth and self-mastery. Launched in May 2020, the business model allows these brands to be a source of passive income while serving spiritual seekers with an unconventional take on fine fragrance, and self-study mentorship.Re-qualified to be a holistic multi-faceted practitioner, creating a community for those seeking healing and support on their journey of self-mastery. Since January 2022 developed and launched a comprehensive self-study program that is now set for its second year of growth offering self-study programs.January 2022 – Certification as a Theta Healing Practitioner, UKJuly 2021 – April 2022 – Training Course, Certified Sound Healing, HawaiiJune 2018 – August 2018 – Vedic Yoga Teacher Training Course, Sivananda Ashram, Bahamas
- PUIG UK LtdSenior Communications Manager across Press & DigitalLUXURY GOODSAugust 2018 - June 2019 (10 months)Russell Square, United KingdomOverseeing planning, strategy and UK execution across fragrance and beauty portfolio including Prada, Valentino, Paco Rabanne, Carolina Herrera, Jean Paul Gaultier, Nina Ricci & Christian Louboutin Beauty.Pitching UK plans across launch strategy and local brand storytelling to global communications teams and building effective relationships with a range of internal and external stakeholders to ensure an effective, agile communications strategy is in place.Staying abreast of developments and ahead of the curve of the fragrance and beauty industry as well as leading an integrated brand portfolio influencer marketing strategy across the digital landscape while leveraging the effectiveness of traditional media.
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Education
- BA Business with Law – Achieved 2:1Kingston University20072003-2007: Kingston University, Surrey: BA Business with Law – Achieved 2:1 Modules Covered: Marketing, Marketing Communications, Operations Management, Strategic Management, Accounting for Business Performance, Contract Law, International Criminal Law, Medical Law. June 2003: A levels: English Literature (B), History (B), Spanish (C) June 2000: GCSEs: 10 subjects at grades A-C including English, Mathematics and Science
Certifications
- Vedic Yoga Teacher Training Course,Sivananda Ashram, Bahamas2019
- Shamanic Sound CertificationSoul Star Foundation LLC2022