Mina M.

Built interactive Power BI dashboards integrating SQL and SharePoint data to track critical KPIs (response time, ticket volume, case backlog), cutting project manager's monitoring time from 5 hr to 2.5 hr per week. Analyzed service ticket data using R to identify patterns in equipment failures, finding that 3 specific issue types generated 50% of all service requests across multiple regions. Standardized reporting templates across 7 regional branches, improving data consistency by 35% and enabling better cross-team collaboration and decision making. Designed a centralized SharePoint team page serving as the team's primary hub for critical documents, procedures, onboarding materials, and handbook to ensure intuitive navigation and accurate representation of the team's work.

Conducted A/B testing on product pages (descriptions, images, layout) and discount strategies, tracking marketing KPIs (conversion rate, CPC, CTR) to identify high performing variations that increased conversion rates and improved user engagement. Conducted customer segmentation and retention analysis on behavioral and transactional data, contributing to a 12% increase in customer retention through targeted marketing strategies.

Created Excel dashboards integrating data from manufacturing systems, inventory records, and sales reports across multiple locations, improving data visibility and decision-making speed. Applied sales forecasting techniques to optimize inventory levels and keep a trade off between supplier cost and reliability, identifying inefficiencies in procurement and distribution that reduced operational expenses by 10-15%.