About Min
Portfolio Website - minkyeongbae.com
Versatile design leader with expertise in brand identity, packaging, and visual storytelling across consumer packaged goods and luxury markets. Proven success driving sales growth and brand recognition through innovative design strategies that span global product launches, packaging systems, and multi-platform campaigns. Recognized for blending creativity and precision to deliver compelling, market-ready designs that elevate brand presence and connect with diverse audiences worldwide.
English
Native or bilingual
Korean
Native or bilingual
Can work on-site
New York (up to 50km)
Experience
- PEPSI CO.SENIOR DESIGNER - DESIGN ASSOCIATE MANAGERJune 2021 - August 2025 (4 years and 2 months)New York, NY, USALed the development of all visual and design assets for Sodastream — an innovative sparklung water maching and flavor brand – including store design, merchadise, key visual, digital media, and packaging. Transitioned to the PepsiCo corporate design team, focusing on the launch of a new PepsiCo brand scheduled for late 2025.
- LVMH PERFUMES & COSMETICSSENIOR PACKAGING DESIGNERSeptember 2020 - March 2021 (6 months)New York, NY, USA• Designed the 'Black Tea Mask' packaging for limited collection.• Created pacakging for the Korean exclusive 'Hesperides Body' collection.• Redesigned and developed a new system for deluxe sample packets.
- REVLON INC.SENIOR GRAPHIC DESIGNERFebruary 2020 - June 2020 (4 months)New York, NY, USADesigned in-house makeup products and packaging for a drugstore brand, including a collaboration with an external partner to drive sales.
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Education
- MA | Graphic DesignMaryland Institute College of Art2013Baltimore, MD, US
- BFA | Graphic DesignSookmyung Women's University2012Seoul, South Korea