Description

I have 20+ years of experience in marketing & digital strategy and campaign management, of which 8 years were spent at Google & Facebook. I specialise in the development of multi-channel marketing strategies to promote sustainable growth in revenue with experience working in Matrix structures from a FTSE 250 company. I also have extensive experience working with start ups to build marketing activity from the ground up, including determining KPIs, setting up reporting & resource planning as well as broader brand narrative development.

My core experience and skill set lies in the following:

Marketing Strategy ♦ Marketing Campaign Management ♦ Digital Channel Efficiencies ♦ Brand Development ♦ Relationship Management ♦ Growth strategy ♦ Martech Evaluation ♦ Team/Agency Management ♦ Broad International Experience ♦ Marketing Measurement

I am also a qualified full stack web developer and have worked with the following technologies:

HTML5 ♦ CSS3 ♦JavaScript ♦Node.js ♦Express ♦MVC/MV* Frameworks (Backbone, React, Redux) ♦ Handlebars ♦ SQL ♦ Postgres ♦ Git ♦ Bash

Languages

English
Native or bilingual
French
Conversational
Spanish
Conversational
German
Basic
Italian
Basic

Workplace preferences

Can work on-site

London (up to 50km)

The Lowdown
Interim Growth & Marketing Lead
HEALTH AND WELLNESS
August 2022 - September 2022 (1 month)
London, United Kingdom
Developed first marketing forecast to support development of P&L
Built out social media strategy
Managed Google ads
Managed agency working on SEO efforts
Lition Energy
VP Marketing
ENERGY AND UTILITIES
November 2020 - October 2021 (11 months)
Berlin, Germany
I built the consumer marketing function from the ground up. This included the following core activities:
Developing marketing strategy and 4 year forecasting
Co-development of brand narrative and positioning
Creation of brand messaging framework to inform all marketing
Content production for creative assets
Representing business needs for website re-design
Team management & resource allocation
Sourcing and managing agencies/freelancers to deliver projects
Development of a comprehensive CRM and customer engagement plan
Delivering social media content strategy
Running full funnel digital media on YouTube, Google, Meta (Facebook & Instagram)
Setting up suite of marketing reports
Implementing tracking & analytics
Horizn Studios
Interim Marketing Director
E-COMMERCE
March 2019 - August 2019 (5 months)
Berlin, Germany
Leading Performance Marketing & Business Intelligence for a multinational premium luggage retailer. I was responsible for a team of 12 running all acquisition and retention marketing across SEO, paid search, paid social, CRM & marketplace partners such as Amazon.
Consistently achieved target cost per order while also improving return on ad spend. Re-forecast business plan to reflect accurate growth trajectory, iterated on existing attribution modelling to better reflect contribution of digital marketing, built out SEO strategy and gained buy-in for further investment to support paid channels.