Description

Bringing brands to life for businesses within wellness, retail, and e-commerce.

Creative Marketing: I thrive on developing innovative marketing strategies that captivate audiences and drive results.

Brand identity: I craft distinctive brand identities that resonate with the target audience, shaping the visual storytelling of a brand.

E-commerce: I'm passionate about designing engaging online experiences that drive conversions and customer satisfaction.

I've spent 18 years immersed in the world of wellness, retail, and e-commerce. I've focused my passion on brand building, design, and marketing, developing a diverse skillset through experience working with a range of businesses, from small and medium-sized enterprises to larger corporations.

I was drawn to the digital world early on, embracing e-commerce in its infancy back in 2006 when online presence was still a novelty. My continuous pursuit of knowledge, coupled with a relentless drive to hone my skills and stay curious, has been instrumental in my journey.

WINS along the way:

Doubling sales at YOGALOFT during the typically slow summer months, resulting in a 100% increase in website traffic exclusively from their email list.

Created a cohesive, unique brand identity for AYADEE, a startup lifestyle shop retailing Moroccan craftsmen’s and emerging brands’ designs.

Successful rebrand of a Finnish crystal shop SOMA & SIS with new brand identity and comprehensive marketing plan that resulted in 60k euros funding to evolve the retail space.

Grew online sales by 43% at SOMSOLA, while also driving brick and mortar shop traffic.

Delivering high quality designs at FABLETICS under pressure and tight schedules while adhering to strict brand guidelines.

Industry field of expertise

Languages

English
Native or bilingual
Finnish
Native or bilingual

Workplace preferences

Can work on-site

London (up to 10km)

Tyynikki
Founder, Digital & Print design, Marketing
LUXURY GOODS
February 2021 - Today (5 years and 4 months)
London, United Kingdom
Tyynikki, a demi-fine jewellery and accessory brand built around healing crystals and quality craftsmanship.

BRIEF: Create a memorable and visually captivating brand from scratch, drawing inspiration from my career within wellness and crystals since 2006. From concept development to branding, product offer, website design and marketing strategy.

DELIVERABLES: Concept + Unique Name (Tyynikki is derived from the Finnish word for Tyyni, meaning calm or tranquil) + Branding + Digital Design (website, emails, social media assets) + Print Design (POS materials, packaging, flyers, posters, stickers, small print items, tri-fold leaflets) + Strategy & Marketing plans

SKILLS: Strategy, concept creation, marketing, print & digital design, jewellery making.

PROGRAMS: Photoshop, InDesign, Illustrator, Canva, Shopify, MailerLite, Flodesk, Asana.

WIN: Launching Tyynikki on a shoe string budget, building customer base via email list, social media and pop-up events.
Yogaloft
Creative Marketing Manager & Designer
HEALTH AND WELLNESS
July 2023 - October 2023 (4 months)
London, United Kingdom
Yogaloft, a vibrant NW London fitness haven with a dynamic mix of yoga, reformer Pilates, therapies, courses, a café and a soft play area for the little ones.

BRIEF: Craft a year-round marketing strategy, including a compelling summer campaign and a flawlessly executed Queens Park Day event plan.

DELIVERABLES: Marketing plan + Summer campaign + Queens Park Day event organisation + Copywriting + Email design + Website updates.

SKILLS: Digital and print design. PROGRAMS: Canva, Constant Contact, Mind Body Online, Squarespace.

WIN: Doubling sales during the typically slow summer months, resulting in a 100% increase in website traffic exclusively from their email list.
Canva Constant Contact Email design Email marketing Print Poster POS Flyer Mindbody Online
Sammy's soft play
Creative Marketing Manager & Designer
HEALTH AND WELLNESS
July 2023 - October 2023 (4 months)
London, United Kingdom
Sammy's soft play at Yogaloft, a vibrant NW London fitness haven with a dynamic mix of yoga, reformer Pilates, therapies, courses, a café and a soft play area for the little ones.

BRIEF: Craft a marketing strategy, including a compelling summer offer.

DELIVERABLES: Marketing plan + Summer offer + Copywriting + Email design + Website updates.

SKILLS: Digital and print design. PROGRAMS: Canva, Constant Contact, Mind Body Online, Squarespace.

WIN: Revitalise Sammy’s Soft Play’s quieter season, driving increased sales and a surge in visits.