About Miriam
I'm a senior project and programme manager with over 10 years of experience delivering complex, cross-functional initiatives across tech, operations, and startups, including 7+ years at Booking.com, one of Europe's largest digital platforms.
I specialise in change management, strategic communications, and operational excellence. I help organisations navigate transformation clearly and confidently, whether that's rolling out a new process, restructuring a team, or launching a product that needs people to actually adopt it.
I've led programmes end-to-end in fast-paced, international environments, built businesses from the ground up, and managed stakeholders from frontline teams to C-suite. I bring both the rigour of enterprise delivery and the pragmatism of an entrepreneur.
Based in Amsterdam. Available for remote and hybrid engagements across Europe.
Spanish
Native or bilingual
English
Native or bilingual
Can work on-site
Amsterdam (up to 30km)
Experience
- Booking.comProject & Change ManagerTECHSeptember 2021 - November 2025 (4 years and 2 months)Amsterdam, NetherlandsLed concurrent global transformation programmes across People, Finance, and Operations in a complex international matrix spanning 60+ offices and 8,000+ employees.▸ Drove the Global Hybrid Benefits Programme across 60+ countries, delivering €9M+ in annual recurring cost savings with CEO-level visibility▸ Led end-to-end Workday implementation and People Service Experience transformation for 6,000+ employees in the Netherlands▸ Built and led a cross-functional team of 15+ to deliver Booking.com's first Global DEI Summit — Amsterdam, Manchester, New York, Singapore, reaching 3,000+ participants across 70+ countries▸ Deployed Glint employee engagement tooling across India and Romania (300+ employees), enabling leadership to act on real-time engagement data▸ Led the RI&E programme across multiple Amsterdam offices including HQ campus (6,000+ employees)▸ Designed governance frameworks, RAID structures, and executive reporting cadences across multiple simultaneous workstreams▸ Built business cases and delivered executive-ready decision materials translating complexity into clear recommendations for senior leadership
- Booking.comLearning and Development CoordinatorTECHMay 2020 - September 2021 (1 year and 4 months)Amsterdam, Netherlands▸ Led the transition of training operations for 12,000+ employees from in-person to fully virtual delivery during a period of significant organisational disruption▸ Managed global leadership development programmes end-to-end — planning, execution, stakeholder alignment, performance reporting▸ Lead the migration of the HR knowledge management to ServiceNow, establishing governance, ownership structures and operational models.
- Mi Dulce HogarCo-founder & Operations LeadTECHMarch 2015 - November 2017 (2 years and 8 months)Zapopan, Mexico– Co-founded and operated a home services startup in Mexico, managing end-to-end business setup, team building, customer acquisition, and operational delivery.– Designed service workflows, vendor management processes, and client communication frameworks from zero.– Built strategic partnerships with local suppliers and led all client-facing communications.
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Education
- Business AdministrationUniversidad de GuadalajaraBusiness Administration
- Google AI EssentialsGoogle2024Google AI Essentials
Certifications
- PMP® Certification Training CoursePM Training School2019
- Change Management PRACTITIONERAPMG International2021