About Mohamed
Results-driven marketing, branding and advertising expert specialising in driving profitable growth in competitive sectors through proactive account management and business development capabilities. Adopts a consultative selling approach to ensure specific client requirements are met whilst focusing on exceeding expectations for service quality and engagement levels. An innovative strategist who has successfully managed major projects that have enhanced brand impact and visibility. Commercially astute and entrepreneurial with an instinct for identifying and maximising new business opportunities. Capable of training and developing teams to enable them to fulfil their potential and add value to the business. Works well in a team, and excels within fast-paced and challenging environments.
English
Native or bilingual
Arabic
Native or bilingual
French
Basic
Can work on-site
Paris (up to 50km)
Experience
- FreelanceConsultant: Marketing & Product Development (Freelance), FranceOctober 2022 - Today (3 years and 8 months)Paris, France• Currently offering services as a freelancing consultant, advising clients on marketing (traditional and digital), campaign development, product development and business development areas across varying sectors/ industries.• Sourcing for and reaching out to prospective clients, providing an overview during proposal phases on potential ROI, differentiating factors and value provided in services offered, and tackling both bigger and smaller picture issues.
- Contact Financial HoldingSenior Product ManagerJanuary 2021 - September 2022 (1 year and 8 months)Cairo, Cairo Governorate, Egypt•Recruited as Group Digital Marketing Manager under a contract, was hired as an FTE in Jan 2021 as part of the Consumer Finance team, leading design, development and launch of 3 long and short-term financial products.•Led multi-disciplinary teams of up to 25, delegating tasks to deliver marketing activities while managing P&L and budget to ensure effective management of sales, recruitment, product development and advertising campaigns.•Increased sales (40%) and clients' product utilisation figures (25%) via successes in developing and optimising new and existing products in alignment with clients' business goals, ever-changing laws and industry breakthroughs.• Increased lead generation by >300% and branch visits by >100% via successful planning and delivery of the Contact Finance restructuring project which included a new website, OOH, digital advertising, new KPIs and agency relations.•Worked closely with stakeholders from credit, legal, finance, sales, IT and marketing across the entire product development lifecycle including research, analysis, onboarding, launch, post-launch monitoring and enhancements.
- Contact Financial HoldingDigital Marketing ManagerJune 2020 - January 2021 (7 months)Cairo, Cairo Governorate, Egypt
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Education
- Master of BusinessParis ESLSCA Business School2021Master of Business Administration - MBA
- Bachelor of TechnologyMODERN SCIENCES AND ARTS UNIVERSITY2011Bachelor's degree, Biotechnology