Description

Senior Strategy & Finance Consultant | M&A • FP&A • E-Commerce • Entertainment

I'm Molly — a seasoned strategy analyst with 9+ years of experience helping businesses unlock growth, optimize performance, and execute high-impact deals. From Berlin, I work with clients across Germany, Europe, and the U.S. to tackle complex strategic challenges and turn data into decisive action.

My sweet spot? Where finance meets strategy. I’ve partnered with global brands like Wayfair, Warner Bros. Discovery, and Warner Music Group— delivering insights that have driven €100M+ in revenue, streamlined operations, and fueled M&A plays.

What I Bring to the Table:

M&A & Due Diligence: Sharp financial modeling and end-to-end deal support — from opportunity sizing to integration — with acquisitions valued up to $21M+.
Strategic Finance & FP&A: Proven ability to build forecasting engines, budget models, and dashboards that sharpen executive decision-making and cut variances by 30%.
E-Commerce Growth Strategy: Launched tools and pricing models at Wayfair EU that boosted YoY revenue by 25% and increased market share across DACH and UKI.
Media & Entertainment Expertise: Deep industry insight paired with financial rigor — managing multi-million euro slates, optimizing content investment, and shaping deal terms.

Tools & Tech:

Excel (Advanced), SQL, Tableau, Oracle HFM, Google BigQuery, MDX, KPI Modeling, Budgeting & Forecasting

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Based in Berlin, fluent in English, and available for strategic consulting and finance projects — remote or hybrid.

Let’s turn complexity into clarity — and vision into value.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Berlin (up to 50km)

WAYFAIR
SR. STRATEGY ANALYST
E-COMMERCE
January 2023 - Today (3 years and 5 months)
Berlin, Germany
Brand Finance Lead for Wayfair Europe, overseeing revenue performance tracking and strategic growth planning.
Led the timely execution of monthly and quarterly FRM deliverables (Revenue, Net Revenue, GPAV, Ad Spend), ensuring accurate, data-driven decision-making.
Collaborated with cross-functional teams to translate business strategies into financial projections, driving growth and profitability targets.
Automated class-level VCM reporting, enabling real-time bidding decisions and in-depth profitability analysis by product class.
Launched the Topline Performance Tracker, enhancing KPI visibility for senior leadership and driving 25% YoY revenue growth, strengthening Wayfair's market position by 3% across the UK, Germany, and Ireland.
Developed the centralized WFEU Promotional Forecast, influencing purchasing decisions and innovating pricing and discount strategies with greater transparency and collaboration across multiple teams, resulting in a 20% boost in cross-departmental efficiency.
Integrated advanced modeling techniques to reduce actual-over-forecast variances to <5%, achieving the most accurate brand revenue projection across two reporting cycles.
WARNER BROS. DISCOVERY
SR. FINANCIAL ANALYST
ENTERTAINMENT AND LEISURE
January 2021 - January 2023 (2 years)
Hamburg, Germany
Member of the Financial Planning and Advisory team.
Responsible for the timely and accurate forecasting and budgeting process under US-GAAP and Corporate policies.
Prepared variance analysis and ad-hoc reporting for the Home Entertainment division (with a clear focus on the Digital business), Legacy Networks, and WB pictures.
Supported the processing and preparation of monthly and quarterly forecasts and budgets, including title allocations, P&L analysis, and monthly reporting packages.
Spear-headed the globally adopted design, development, and implementation of financial reporting to Tableau, providing further transparency to executive leadership as well as cloud-based solutions to server bottlenecks with an average time savings of 3+ man hours.
Developed risk models to identify and mitigate potential losses of €2m+ resulting from 2nd and 3rd pay streaming deals.
Provided additional value-add by creating specialized MDX queries to process financial data, increasing overall productivity by 30%.
WARNER MUSIC GROUP
SR. FINANCIAL ANALYST
ENTERTAINMENT AND LEISURE
April 2013 - April 2016 (3 years)
New York, NY, USA
Provided financial leadership to the Director of Finance and CFO, driving accurate forecasting, risk mitigation, and business strategy.
Managed month-end reporting, including revenue, profit, variance analysis, and top-seller performance.
Developed deal negotiation strategies using competitive industry
benchmarking of rates.
Maintained accuracy of artist income statements to reduce outstanding liabilities.
Audited intercompany expenses to reduce overhead.
Developed and implemented successful training initiatives for direct reports. Prepared and submitted comprehensive reporting packages for the board of
directors using Oracle, HFM, and advanced Excel functions.
Led monthly P&L forecasting and budget close for a division with $80M+ OIBDA.
Analyzed revenue streams to establish accurate PPU, achieving a 30% reduction in forecast variances.
Administered release schedule, pricing, and marketing strategies for 70+ product releases with annual revenue of $400M by leveraging cross-functional team engagement.
Prepared deal models for 50+ recording artist deals and joint ventures valued up to $10M.