Monica Herzer-Mitteregger

I’m an open-minded, intuitive, conceptual and Effie-award winning strategic planner – committed and solutions-focused. My career in advertising began more then 20 years ago, when I started my own creative and branding studio from University. As a young graphic designer and conceptual art director, my love of strategy grew out of my desire to bring my client’s brands and their consumers to life a little more than was usual in the detail put across in a traditional creative brief.

This commercial need became my vocation and my passion, and in 2005 I cemented my experience when I undertook an intensive Boot Camp Account Planning course via the Miami Ad School, graduating with their

Best Planner award.

In my last years living in Brazil I have worked at FCB Brasil, a full marketing communication agency, 3rd on the ranking of “Top 25 U.S. Agencies from All Disciplines”. It was at FCB where my team and I won two 'Effie Awards', an award that honors the most effective marketing communications ideas.

I spent one year living in London (2009), enjoying a sabbatical and learning about UK and European brands, consumer behaviour and cultural issues, whilst also studying and gaining experience in digital, mobile and social networks and their development in marketing, branding and advertising strategies.

Since 2009 I’m living and working in Austria as an independent marketing and branding consultant.