Monica Petry

I lead global marketing, product and go-to-market strategy for a large portfolio of Smart products, including the Philips Home ID app. I drive product launches, international expansion, digital innovation, and B2B partnerships across 80+ countries — directly impacting millions in revenue and driving significant app user's growth. With a customer-centric approach, I lead cross-functional teams including product owners, UX, design, data scientists, and commercial teams to to deliver impactful products and strategies that align with business goals and unlock new growth opportunities. Key Achievements

• Spearhead global product launches of Smart Consumer Electronics and growth strategies across 80+ markets

• Achieve substantial YoY growth for app KPIs including monthly active users and activation through GTM innovation and consumer engagement

• Drive multi-million revenue impact via connected product portfolio and monetization strategies

• Build consumer-centric value propositions, integrating AI-driven features and user research

• Establish B2B partnerships and new digital strategies via mobile app and services

• Define global marketing strategy, segmentation, and roadmap for app and hardware products. Core Responsibilities

• Strategic Marketing Leadership: Set global marketing vision, positioning, and messaging for connected product portfolio

• Go-To-Market Execution: Developed and deployed GTM strategies across D2C, B2B, and e-commerce channels, including Amazon

• Consumer Insights & Market Research: Led research to inform pricing, value proposition, and product-market fit

• Brand Partnerships & Services: Led partnerships of digital services through Philips' Home ID app to increase engagement and lifetime value

• Team Leadership: Managed and scaled a large cross-functional and remote team, optimizing performance and capability

• P&L Impact & KPI Tracking: Measured ROI, gross margin, market share, revenue, EBITDA, and digital engagement metrics.

• Responsible for all product marketing and go-to-market strategies in EMEA, reporting to CMO. Worked together with C-suite to bring products from idea to market driving international growth for B2B and B2C portfolios

• Developed global marketing strategies including product strategy, go-to market in 7 countries, market researches and growth hacking

• Developed, led, and gained alignment on the company's go-to-market (GTM) strategies delivering online and offline campaigns

• Improved demand generation and customer retention by leading quantitative and qualitative market researches such as brand tracking, pains & gains, personas, buyer's journey and decision-making-unit

• Created and managed customer lifecycle communications about (new) products and features through owned, earned and paid channels to grow customer acquisition.

• Defined and delivered global B2B and B2C marketing strategies and go-to market plans together with automotive manufacturers, agencies and partners to support scalable customers acquisition while insuring +70% ROI of activities

• Achieved B2B sales and after-sales growth by building relationships and earning trust of technical and non-technical customers within +7 large automotive accounts (BMW, Mercedes, Toyota, Smart, Hyundai, KIA)

• Launched products and campaigns in Europe and LATAM jointly with leading automotive clients, including a new navigation app with "Toyota do Brasil" and a 2-day press event assembling 1,400 national resellers