Description

I help B2B SaaS orgs simplify complex products and build go-to-market strategies for real adoption. I reduce sales cycles, launch features and create sales enablement assets for marketing teams .

Languages

English
Native or bilingual
French
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Crossbeam
Product Marketing Manager
March 2025 - September 2025 (6 months)
Paris, France
● Reduced sales cycles by 30% by developing comprehensive demo scripts and sales enablement assets for 50+ global sales reps across NA/EMEA regions
● Collaborated with product, sales, and design teams to execute GTM strategies for quarterly feature releases, improving trial-to-paid conversion and reducing time-to-value
● Launched 5 major product features to market, achieving a 27% higher adoption rate through targeted GTM campaigns, user education, and strategic partnership announcements
● Increased platform MAUs by implementing a multi-channel engagement strategy, including in-app messaging, lifecycle email campaigns, and interactive product tours highlighting underutilized features
● Created 20+ landing pages, product one-pagers, and release notes while managing in-app messaging content strategy for product announcements reaching 13K+ users
Sales enablement Content marketing Go-to-Market Strategy Social media
UNICEF
Marketing and Brand Specialist, Private Fundraising & Partnerships
July 2023 - December 2023 (5 months)
Geneva, Switzerland
● Led cross-functional teams to develop and deploy "Shape the Future" brand campaign across 8 digital channels, driving a 14% revenue increase and reducing partner churn by 5%
● Achieved 3.9% engagement rate (2x industry benchmark) through integrated inbound/outbound strategies targeting Fortune 500 partners and major foundations
● Built donor segmentation model analyzing giving patterns and engagement data from 10K+ supporters, enabling personalized outreach that increased average donation size
● Refined B2B engagement tactics through persona development and journey mapping, resulting in 7% boost in customer retention for corporate fundraising partnerships
● Implemented data-driven marketing framework using analytics tools to track 25+ KPIs, optimize campaign performance, and present insights to C-suite stakeholders
growth analytics Communication strategy Content marketing
Dillali Technology
Product Marketing Manager
January 2022 - December 2022 (11 months)
• ● Achieved 84% customer adoption for expense management product through GTM strategy and Hubspot campaigns
• ● Influenced product roadmap through competitive research, identifying market opportunities and gaps
• ● Increased app engagement by 16% via gamification and push notifications based on user behavior analysis
• ● Developed sales enablement materials and trained teams on multiple product features, improving close rates
• ● Translated technical features into compelling narratives across newsletters, videos, and webinars, driving understanding