About Muhammad Ali
I’m a Power BI Developer with over 7 years of industry experience, specialising in Data Analysis, SQL, and Microsoft BI solutions. With a background in Computer Engineering and an MSc in Communication, I combine strong technical delivery with clear, business-focused storytelling.
My expertise covers the full BI lifecycle—from data extraction and modelling to DAX calculations and performance-optimised reporting. I focus on solving real business problems, not just building visuals.
Key skills and services:
Power BI dashboards and interactive reports
Data modelling (star & snowflake schemas)
Advanced SQL (CTEs, window functions, optimisation)
DAX measures, KPIs, and time intelligence
SSIS, Power Query, and data preparation
Excel-to-Power BI migrations
Report performance and usability optimisation
Typical deliverables include executive dashboards, automated reports, clean semantic models, and well-documented measures that stakeholders can trust.
I work closely with stakeholders to translate requirements into scalable BI solutions that are easy to maintain and easy to understand. Whether you need to build from scratch or improve an existing Power BI solution, I bring a structured, results-driven approach to your data.
Urdu
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Crawford & Co.Power BI DeveloperLEGALDecember 2023 - Today (2 years and 6 months)United Kingdom
- Lead the design and delivery of enterprise Power BI dashboards for a global loss-adjusting organisation, supporting operational and financial decision-making.
- Delivered the Claims Alert Dashboard for the Intake & Onboarding team, enabling real-time visibility of new claims and workload prioritisation using Power BI → Microsoft Fabric Warehouse → Snowflake with incremental data loads.
- Developed the Contractor Efficiencies dashboard for Contractor Connection, calculating 6-month rolling averages and supplier performance metrics using Power BI → SQL Server → ETL pipelines → Denodo.
- Built and maintained semantic data models and complex DAX measures (including rolling averages and trend analysis) to support scalable reporting.
- Produced key operational reports including Cost Mitigation, Loss Adjusting Operations Pack, and additional executive-level dashboards used by senior stakeholders.
- Optimised Power BI performance, data refresh strategies, and report usability across multiple high-volume datasets.
- Worked closely with business stakeholders to gather requirements, validate outputs, and present insights to senior leadership.
- Supported continuous enhancements and ad-hoc reporting requests within a regulated, corporate environment.
- Plexus Legal LLP / Axiom Ince & Co.Senior MI DeveloperLEGALMarch 2021 - Today (5 years and 3 months)Leeds, UK
- Supervised business flows by assessing operations and recommending enhancements by utilizing automated SSIS based SQL jobs.
- Developed and supported BI solutions, data visualization, and data warehouse for insurance & claims’ data.
- Successfully integrated Rifinitiv World-Check Sanction platform to ensure all payments are compliant by accessing accurate and structured information to meet KYC and third-party due diligence screening obligations.
- Successfully built, implemented, and monitored continuous integration, continuous development (CICD) data pipelines using automated SSIS packages.
- Generated ad-hoc reports, sub-reports, drill-down & drill-thru reports, and parameterized reports to business users, data analysts, and consumers using SSRS and Power BI
- Defined Key Performance Indicators (KPIs) to measure performance metrics for Fee Earners against pre-defined targets.
- Improved future development activities by documenting procedures, errors, and results.
- Planned, and performed quality assurance and integration testing for completed projects ahead of deployment.
- BigChange LimitedReport WriterDIGITAL AND ITNovember 2018 - February 2021 (2 years and 3 months)Leeds, UK
- Adapted SQL Server tools such as BIDS and SQL Profiler.
- Prepared stored procedures, views and formulated user defined functions.
- Created Reports for finance and HR operations.
- Generated, diagnosed, and maintained accuracy of interim and monthly reports.
- Inspected and screened results of all reporting entities outlined and modified data for accuracy.
- Fabricated reports using SSRS and SQL and instituted stored procedures, views, functions, and indexes.
- Formulated and reviewed ad-hoc reports, canned reports and KPIs.
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Education
- Master of Science (M.S.)University of Bradford2010Master of Science (M.S.)
- Bachelor of Science (B.S.)Bahria University Karachi2006Bachelor of Science (B.S.)