About Myriam
Le ghosting fait mal. Moi, je l'arrête.
12 ans à concevoir des stratégies CRM, lifecycle et fidélisation pour des entreprises SaaS, abonnement et e-commerce. Mon obsession : des parcours clients multi-canaux (email, push, SMS, in-app) qui font vraiment bouger le LTV, la rétention et les revenus.
Et je construis aussi les outils qui font tourner mes programmes. Dashboards, prototypes d'audit, apps sur mesure. Sans attendre les sprints de l'équipe tech. Une seule tête, zéro handoff.
Résultats récents :
-Programme lifecycle B2B SaaS : +34% de rétention, +28% de conversion essai-payant en 6 mois.
-Plateforme d'abonnement : 235K$ récupérés via un programme de réengagement reconstruit depuis la segmentation.
-App de rewards : +81% d'engagement via triggers comportementaux et personnalisation.
-Toyga Media : +40% de LTV via une refonte lifecycle email/SMS/push complète.
Expertise :
-Stratégie CRM et lifecycle
-Architecture CRM (flows, triggers, segmentation)
-Activation, rétention et réduction du churn
-Email, push, in-app, multi-canal
-Personnalisation comportementale
-Analyses, A/B testing, Mixpanel
-Construction d'outils opérationnels (Lovable, Supabase, Claude Code)
Je travaille en français et en anglais. Citoyenne UE, basée au Portugal. Dispo en remote partout.
Si votre rétention fuit, si vos utilisateurs lâchent prise, si votre LTV ne grimpe pas comme il le devrait : c'est ce que je répare.
French
Native or bilingual
English
Native or bilingual
Hebrew
Fluent
Portuguese
Conversational
Spanish
Basic
Remote only
Primarily works remotely
Experience
- IndependantLIFECYCLE MARKETING CONSULTANT | CRM AUTOMATION, RETENTION & LEAD GENERATIONJanuary 2018 - Today (8 years and 5 months)Helping businesses scale revenue through automation, retention, and optimizingexisting conversion & retention campaigns.
- Designed and executed multi-channel marketing campaigns, boosting engagement and retention.
- Developed CRM automation workflows that streamlined customer journeys and improved efficiency.
- Implemented segmentation and A/B testing strategies, optimising campaign performance and conversion rates.
- Led campaigns generating over €500K in additional revenue through strategic automation and targeted email sequences.
- Advised startups and enterprises on customer lifecycle strategies, improving lifetime value and minimizing churn.
- TOYGA MEDIA LTDHEAD OF CRM & EMAIL MARKETINGJanuary 2014 - January 2017 (3 years)Increased customer retention through personalized email, SMS, and push notification campaigns, boosting LTV by 40%. Designed automated email sequences, leading to a €2M+ annual revenue increase. Developed advanced data analytics and reporting to optimise marketing spend and customer engagement.
- EARLY CAREERIN MARKETING & CRMJanuary 2010 - January 2015 (5 years)I developed CRM strategies and customer segmentation that helped brands connect better with their customers, leading to more engagement and better retention. Ran email campaigns that focused on personalization, fine-tuning the customer journey and pushing up conversion rates. I worked on both acquisition and retention programs, using data to streamline CRM workflows and automate key tasks.• Focused on connecting with customers through email, SMS, and push notifications, making sure our messaging was on point and kept them engaged. Worked closely with sales, product, and customer success teams to align on strategies, ensuring we were sending the right message to the right person at the right time.
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Education
- Rouen University2014
- ENGLISH LANGUAGE STUDIESHarrogate Academic School of Languages2009ENGLISH LANGUAGE STUDIES
Certifications
- Klaviyo Practitioner CertificateKlaviyo2026