About Nadia
English
Native or bilingual
Experience
- VerintPartner Account DirectorTECHSeptember 2023 - January 2025 (1 year and 4 months)London, UK• ● Secured £750K, 3-year UK government contract through a newly established co-sell motion with Capgemini, achieving our first joint RFP win from the ground up, demonstrating understanding of Verint's AI platform offering.• ● Launched a CX product resell program- training Avaya on positioning our solution and conducting regional account mapping sessions, resulting in €500K in resell contracts and driving revenue generation.• ● Enhanced channel marketing ROI by collaborating with partner marketing teams to design data-driven campaigns, delivering a 3x improvement in marketing-sourced pipeline contribution and showcasing process management skills.• ● Leveraged regional expertise across EMEA and MENA to tailor partner strategies, expanding market share and generating £1 M+ in incremental revenue through effective relationship building.
- QualtricsPartner ManagerTECHMarch 2021 - September 2023 (2 years and 6 months)London, UK• ● Spearheaded the development and execution of EMEA strategies, resulting in the overachievement of the Sourced & Influenced Year 2 target by 220% and Year 1 target by 124%, showcasing strong business development capabilities.• ● Demonstrated an entrepreneurial mindset by creating new co-sell and resell frameworks from scratch, unlocking €500K+ in incremental partner-sourced revenue and driving significant revenue generation.• ● Delivered joint SAP initiatives that integrated financial data analysis with sales pipeline forecasting, improving accuracy by 20% and strengthening long-term business strategy execution through effective data transformation.• ● Prioritized customer success by enabling partner-led CX and EX transformations, resulting in 25% higher adoption rates and improved retention, building trust-based relationships.• ● Increased regional partner engagement by 50% through tailored enablement programs and strategic collaboration with EMEA SIs and VARs, driving new joint go-to-market initiatives and demonstrating strong partnership management.• ● Led resell, co-sell, and revenue share programs with local partners and Global System Integrators, including PwC, Atos, SAP, Deloitte, AWS, Bain, which contributed to a doubling of revenue in 2021-2022, highlighting commercial acumen and accountability.
- Omnio - Banking as a ServiceGlobal Head of Strategic AlliancesBANKING AND INSURANCENovember 2018 - February 2021 (2 years and 3 months)London, UK• ● Led the Strategic Alliances function for a fintech SaaS business, delivering a £1.6m uplift in annual recurring revenue (ARR) from partner-sourced deals and upsells over 12 months.• ● Built and managed a high-performing alliances team of five, increasing partner-sourced pipeline by 55% year-on-year and shortening the average deal cycle by 15 days.• ● Designed and executed the partner go-to-market strategy across tier-1 and challenger banks, building societies, payment processors / PSPs, card schemes, and vertical platforms in retail, travel and marketplaces, securing 6 new tier-1 strategic alliances and access to c.12,000 additional end-customer relationships.• ● Built an ecosystem of embedded-finance and co-marketing partnerships, including: Financial institutions: co-branded accounts, cards and wallets distributed through partner banks and building societies. Retail, travel and membership brands: loyalty-linked payment propositions and closed-loop / open-loop card programmes embedded into partner apps and digital journeys.• ● Introduced a structured partner tiering and governance model (gold/silver/bronze) with clear KPIs, quarterly business reviews, and joint account plans, increasing active revenue-generating partners from 9 to 15 within a year.• ● Implemented performance dashboards for partner and team KPIs (ARR, pipeline, attach rate, churn, NPS), enabling data-driven decisions and driving a 12% increase in win-rate on partner-influenced opportunities.• ● Coached and developed the alliances team through structured objectives and 1:1 s, achieving 92% retention and supporting 2 team members into more senior commercial roles.
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Education
- Bachelor of Science (BSc)University of BathBachelor of Science (BSc)