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About Nadia

I help B2B SaaS companies (scale-ups → enterprise) build and scale Strategic Alliances + Channel ecosystems that create a predictable pipeline and ARR across London, UK, EMEA & MENA (SaaS, CCaaS, AI, CX/EX).

Performance highlights: consistently delivered 100%+ of individual/team targets; 230% partner-sourced ARR growth (2022) and 150% partner-influenced ARR growth (2022); 140% partner-sourced quota (2021) and 110% partner-influenced quota (2021); 125% team quota (2020).

Ecosystem build & growth (GSI / ISV / Channel):

Built GSI + boutique SI partnerships from scratch, generating £1M+ new revenue in 18 months via enablement, joint GTM, and co-marketing

Scaled alliances with Accenture, Deloitte, PwC, Capgemini, Atos (plus specialist boutiques), driving +200% sourced pipeline and 40% faster deal cycles

Strengthened ISV/hyperscaler motions (SAP, Salesforce, AWS) to align co-sell teams and increase cloud marketplace adoption

Activated VAR/reseller routes (e.g., NTT DATA) and data/consulting partners (e.g., Bain, Kantar, Korn Ferry, NielsenIQ) to improve partner-led outcomes and incremental ARR

Start-up growth:

Supported 2 early-stage SaaS businesses building partner programs and regional GTM from zero

Recruited and enabled partners across EMEA, increasing channel-driven revenue by 300% within 2 years and supporting Series B readiness

Typical deliverables:
Partner GTM audit + 30/60/90 plan, partner segmentation & target list, joint value prop, co-sell / sell-with / sell-through playbooks, deal-reg workflow + KPI dashboard, enablement pack, incentives/governance/QBR cadence, joint solution + launch plan.

Available for interim/fractional Head of Partnerships / Alliances Director cover or project sprints (6–12 weeks). Share your ICP + regions, and I’ll propose a lean 4–6 week activation plan to start generating partner-led opportunities.
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Verint
    Partner Account Director
    TECH
    September 2023 - January 2025 (1 year and 4 months)
    London, UK
    • ● Secured £750K, 3-year UK government contract through a newly established co-sell motion with Capgemini, achieving our first joint RFP win from the ground up, demonstrating understanding of Verint's AI platform offering.
    • ● Launched a CX product resell program- training Avaya on positioning our solution and conducting regional account mapping sessions, resulting in €500K in resell contracts and driving revenue generation.
    • ● Enhanced channel marketing ROI by collaborating with partner marketing teams to design data-driven campaigns, delivering a 3x improvement in marketing-sourced pipeline contribution and showcasing process management skills.
    • ● Leveraged regional expertise across EMEA and MENA to tailor partner strategies, expanding market share and generating £1 M+ in incremental revenue through effective relationship building.
    Strategic Alliances (SI/GSI Ecosystems) Partner-Led GTM (Co-sell / Resell) Partner Program Management (Enablement + Governance) Voice of the Customer (VoC) / Customer Experience (CX)
  • Qualtrics
    Partner Manager
    TECH
    March 2021 - September 2023 (2 years and 6 months)
    London, UK
    • ● Spearheaded the development and execution of EMEA strategies, resulting in the overachievement of the Sourced & Influenced Year 2 target by 220% and Year 1 target by 124%, showcasing strong business development capabilities.
    • ● Demonstrated an entrepreneurial mindset by creating new co-sell and resell frameworks from scratch, unlocking €500K+ in incremental partner-sourced revenue and driving significant revenue generation.
    • ● Delivered joint SAP initiatives that integrated financial data analysis with sales pipeline forecasting, improving accuracy by 20% and strengthening long-term business strategy execution through effective data transformation.
    • ● Prioritized customer success by enabling partner-led CX and EX transformations, resulting in 25% higher adoption rates and improved retention, building trust-based relationships.
    • ● Increased regional partner engagement by 50% through tailored enablement programs and strategic collaboration with EMEA SIs and VARs, driving new joint go-to-market initiatives and demonstrating strong partnership management.
    • ● Led resell, co-sell, and revenue share programs with local partners and Global System Integrators, including PwC, Atos, SAP, Deloitte, AWS, Bain, which contributed to a doubling of revenue in 2021-2022, highlighting commercial acumen and accountability.
    EMEA/MENA Market Expansion (Emerging Markets GTM) Partner-Led GTM (Co-sell / Joint Solutions) Consulting & SI/GSI Partnerships Strategic Alliances Partner Ecosystem Development (GSI/ISV/Channel)
  • Omnio - Banking as a Service
    Global Head of Strategic Alliances
    BANKING AND INSURANCE
    November 2018 - February 2021 (2 years and 3 months)
    London, UK
    • ● Led the Strategic Alliances function for a fintech SaaS business, delivering a £1.6m uplift in annual recurring revenue (ARR) from partner-sourced deals and upsells over 12 months.
    • ● Built and managed a high-performing alliances team of five, increasing partner-sourced pipeline by 55% year-on-year and shortening the average deal cycle by 15 days.
    • ● Designed and executed the partner go-to-market strategy across tier-1 and challenger banks, building societies, payment processors / PSPs, card schemes, and vertical platforms in retail, travel and marketplaces, securing 6 new tier-1 strategic alliances and access to c.12,000 additional end-customer relationships.
    • ● Built an ecosystem of embedded-finance and co-marketing partnerships, including: Financial institutions: co-branded accounts, cards and wallets distributed through partner banks and building societies. Retail, travel and membership brands: loyalty-linked payment propositions and closed-loop / open-loop card programmes embedded into partner apps and digital journeys.
    • ● Introduced a structured partner tiering and governance model (gold/silver/bronze) with clear KPIs, quarterly business reviews, and joint account plans, increasing active revenue-generating partners from 9 to 15 within a year.
    • ● Implemented performance dashboards for partner and team KPIs (ARR, pipeline, attach rate, churn, NPS), enabling data-driven decisions and driving a 12% increase in win-rate on partner-influenced opportunities.
    • ● Coached and developed the alliances team through structured objectives and 1:1 s, achieving 92% retention and supporting 2 team members into more senior commercial roles.

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Education

  • Bachelor of Science (BSc)
    University of Bath
    Bachelor of Science (BSc)

Skill set

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