About Nandu
English
Native or bilingual
German
Basic
Experience
- Mojo Learning LabsFounderEDUCATION AND E-LEARNINGAugust 2021 - Today (4 years and 10 months)Berlin, Germany- Designed wireframe on Figma and built an assessment tool to enable teachers to assign, assess and track homework to an entire class.- Refined value proposition by identifying core opportunities via several techniques such as demos, user interviews and field studies (online groups) to engage with teachers (hard-to-reach user).- Validated problem with landing page test generating 20% conversion within a week (sign-ups/views) by targeting and advertising on relevant parent/teacher Facebook groups.
- FreelanceFreelance Product ManagerTECHJune 2018 - Today (8 years)Berlin, Germany- Drove ideation and shaped product vision/value proposition of 3 new product ideas for a German-backed West African education provider by interviewing 20+ stakeholders and identifying user needs.- Assessed South-Asian market for an alt-meat QSR brand by segmenting competitors, pinpointing key customer trends and performing financial/operational analysis.- Defined core product features and positioned SaaS medtech startup for over EUR1M in funding from Innovate UK and others by planning and performing extensive user research and market analysis.
- Rocket InternetManagerE-COMMERCEFebruary 2013 - May 2018 (5 years and 4 months)Singapore, SingaporeManager, Mobile Marketing and Merchandising at Zalora in Singapore:- Increased net sales by ~50% (EUR XM monthly sales) and gross profits by ~70% YoY for Menswear via data-driven analyses and cross-functional initiatives in assortment, pricing, marketing and intake.- Tripled new mobile customers and reduced acquisition costs by 70% in 6 months through tailored roadmap. Won Silver from MMA Smarties (global mobile award) for customer acquisition in ID.Analyst, Corporate Development at Lazada (now part of Alibaba) in Bangkok:- Helped raise $250M in financing from investors including Tesco by preparing management presentations, information memoranda and managing due diligence process.- Led 3 departments to initiate, design and launch online marketing as a service for Thailand’s Marketplace sellers. Structured $30K partnership with Reckitt Benckiser for promotional roll-out.
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Education
- MBAUniversity of Edinburgh Business School2018- Graduated with Distinction - Courses in Design Thinking, Strategy, Marketing, Economics and Finance
- BA (Hons) & MEngCambridge University2009- Cambridge Commonwealth Bursar - Sidney Perry scholarship
Certifications
- Full Stack Web DevelopmentLe Wagon2021