About Naoko
Berlin-based graphic designer and art director with 5+ years of experience, specializing in branding and visual systems for lifestyle, design-led, and cultural brands.
I help businesses build clear, distinctive identities — from logo design and brand guidelines to packaging, editorial, and digital applications. My work focuses on creating structured, refined systems that not only look strong but function consistently across all touchpoints.
With a background shaped by both Japanese and European design perspectives, I bring a precise, detail-oriented approach that balances clarity with sensitivity. I have worked with startups, independent brands, and established companies, delivering design solutions that strengthen positioning and elevate brand perception.
Alongside client work, I co-founded POTU Studio, a Berlin-based product design studio exploring objects and furniture through material, form, and narrative. This hands-on practice informs my approach to visual design, with a strong focus on composition, proportion, and intention.
I work best with clients who value thoughtful design and are looking to build brands with clarity, depth, and long-term relevance.
Available for freelance collaborations in English and Japanese.
Japanese
Native or bilingual
English
Fluent
German
Basic
Can work on-site
Berlin (up to 10km)
Experience
- POTU StudioCO-Founder & DesignerARTS AND CRAFTSApril 2023 - Today (3 years and 2 months)Berlin, Germany
- Co-founded an independent design studio focused on product, object, and furniture design, exploring forms and materials inspired by nature.
- Design and develop functional objects and furniture from concept and prototyping to final production.
- Lead the studio's visual communication and project coordination, including exhibitions, presentations, and collaborations with partners.
- mc GroupSenior Graphic DesignerDIGITAL AND ITFebruary 2022 - April 2025 (3 years and 2 months)Berlin, Germany
- Led branding campaigns from concept to final delivery, producing 50+ assets across print, digital, and motion.
- Developed structured visual systems and brand guidelines to ensure consistency across platforms.
- Managed multiple client accounts simultaneously, aligning creative output with strategic objectives and deadlines. Key Accounts: Experience Egypt, AOK, WHO, EU Institutions, and other international clients
- MiN Design Agency & DistributorJunior Graphic DesignerARTS AND CRAFTSMay 2020 - September 2021 (1 year and 4 months)Berlin, Germany
- Designed marketing materials including brochures, posters, and digital assets for diverse clients.
- Maintained and updated WordPress websites, ensuring visual consistency and usability.
- Built reusable design templates and organized brand asset systems. Selected Clients: Moustache, valerie_objects, FUNDAMENTAL Berlin and other international clients
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Education
- Communication DesignHTK Academy of Design2020A practice-driven program focused on visual communication, where I built a strong foundation in branding, typography, and editorial design. My studies emphasized both conceptual thinking and hands-on execution across print and digital media.