Description

Hi, I’m Nasima, a CRM and retention strategist with over 15 years of experience transforming customer data into real business growth. I’ve led CRM for global brands like Sephora UK, Penhaligon’s, GANNI, Debenhams, and Capital.com crafting lifecycle strategies that turn first-time buyers into loyal repeat customers.

🔍 What I Do Best:

CRM Audits that uncover revenue leaks

Lifecycle & Retention Strategies that increase customer LTV

Email, WhatsApp, and Automation Flows that actually convert

Loyalty programs and segmentation strategies that build emotional connection

🎯 My Goal?

To help founders and marketing teams unlock hidden revenue from their existing customer base using data-backed strategies not guesswork.

If you’re looking for someone who can spot untapped potential in your CRM setup and turn it into profit, let’s talk.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Capital.com
Marketing Consultant
BANKING AND INSURANCE
March 2024 - March 2025 (1 year)
Dubai City, United Arab Emirates
Key marketing lead supporting the early stages of MENA team development – acting as the single point of contact for offline activations, VIP customer experience, and all comms activity. Led foundational marketing, customer journey, and growth strategies to establish and scale brand presence in the region:
• Led the launch of Capital.com influencer event, securing 12 high-impact creators and generating over 70 million in total reach to boost brand awareness and regional credibility
• Delivered a full comms activation strategy tailored for market relevance and customer engagement
• Developed cost-efficiency communication strategies aimed at shifting users from debit card usage to more cost-effective methods for deposits and withdrawal
• Ongoing optimisation to onboarding journeys to drive early engagement, first deposit, and customer education
• Introduced WhatsApp as a new high-converting communication channel across multiple markets
• Supported the setup and activation of the Coca-Cola VIP Experience Box, using it as a high-impact tool for customer acquisition and retention Executed VIP and high-value clienteling initiatives, taking top customers to exclusive events to strengthen relationships and boost lifetime value
• Designed and delivered "Loyalty Light", a five-tier pilot loyalty event to drive trade, test emotional loyalty drivers, and inform the long-term loyalty roadmap
MATW Project Charity
Digital Transformational Consult & Founders Associate
May 2023 - March 2024 (10 months)
• Digital Marketing Transformation: - Acting as a marketing consultant for an Australian charity supporting across all areas of marketing optimisation, process optimization, upskilling marketers within the organisation, introducing new reporting templates based on organisations needs states, developing Marketing KPIs for organisation.
• Stealth Fintech Start up: Leading the marketing development for a Fintech start up, developing Go to market Marketing strategy, website development. Trustxpay.com and Mintededge.com and Theminted.com I went on to work with the same founders in the following year.
theminted.com
Head of Growth
December 2022 - May 2023 (5 months)
• Precious metals app, helping customers accumulate wealth in physical gold and silver) - Company restructured moving roles to Turkey)
• Lead the customer growth strategy, which included all aspects of marketing CRM, Social, content and partnership strategies
• Optimised revenue driving campaigns to improve churn rates of subscription customers and one-off spenders
• Led development of shopify ecommerce site and re branding and development of the B2B and B2C site
www.theminted.com and www.mintedconnect.com