Description

I work with small but technical businesses such as architecture firms, M&E consultancies and creative agencies to sort out their strategy. I look at business development, ops and efficiency, work with you to make a plan and stick around to help with execution.

What I do:

Sales & Business Development - Structuring outbound, inbound, and client relationships

Strategic Positioning - Defining what sets you apart and reducing price competition

Process Optimization - Turning ad-hoc processes into efficient systems

Growth Strategy - Making your revenue more predictable

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

NB Strategy
Independent Strategy Consultant
September 2023 - Today (2 years and 9 months)
London, United Kingdom
Strategy and business development consultancy for small and medium firms. Provision of analytical and research services, leading to development/refinement of full spectrum strategy including operations and finance considerations. Change management and business development frameworks. For more details see nbstrategy.co.uk.
Corporate Strategy Business development
Boost Bikes
Head of Partnerships
June 2023 - September 2023 (3 months)
Responsible for all B2B sales and strategic partnerships, started with a small portfolio of existing trade customers and created a plan to grow the trade side of the business. Conducted primary B2B customer research, end user research and competitor analysis to devise a stronger trade offering, increase average sale size and reduce the proportion of non-spend/low spend accounts. Created a pipeline of strategic partnership targets and an acquisition plan.
• Increased active accounts from 20% to 40%
• Delivered email marketing training to trade partners to create conjoined marketing campaigns
• Laid out and implemented flow for new and non-spend customers to drive increased revenue
Plank Hardware
B2B Strategy Manager
August 2021 - April 2023 (1 year and 8 months)
Responsible for the creation and management of the B2B side of the business from the broad strategic direction to the day to day transactional elements. Analysed previous sales data and conducted client research to develop short and medium term plan. Grew revenue from a combination of direct outreach, automated account management processes and working closely with the Brand and Marketing team to drive inbound traffic. Project managed the creation of a trade specific website and performed continuous improvements including a bespoke customer sign up process and the addition of a third party payment terms provider with integration into the website.
• Increased customer base from 350 to 2,600 active accounts
• Project managed creation of trade specific website and performed continuous improvements
• Grew revenue from £120k to £840k per annum