Description

I am a creative copywriter and content editor, specialising in tone of voice, content strategy, brand direction, and all aspects of copy, in both digital and print formats. I have more than 8 years' experience in providing these services to a range of clients, mostly within the luxury sector. I was previously Digital Editor for international menswear brand Drake's for 4 years, where I led the company's content strategy, establishing it as an industry-leading producer of digital content.

Since 2021 I have been pursuing a successful freelance career, using my expertise to generate fresh, engaging content for names such as The Armoury, Malone Souliers, Albam, Berg & Berg, Hamilton + Hare, Heimat Textil, Studio Nicholson, and more.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Freelance
Freelance Writer and Editor
June 2021 - Today (5 years)
I am a freelance writer and editor producing considered and innovative content for luxury brands. I have extensive experience in writing the following types of copy:
- Editorial and long-form articles
- Email campaigns and marketing communication
- Product descriptions and website copy
- Social media content
- Brand identity
- SEO refinement
- Advertisement copy
Drake's
Digital Content Editor
April 2017 - June 2021 (4 years and 2 months)
For four years I was the Digital Editor at Drake's, a highly esteemed menswear brand with an international audience. During this time I wrote, edited, or commissioned all content published by Drake's, from email campaigns and social media, to product descriptions and website copy. However, the core of my role was managing the brand's editorial content. I am proud to have greatly expanded the scope and remit of the content published by Drake's, taking it beyond fashion and into art, music, photography, travel, cooking and more. I managed a diverse stable of highly talented writers, as well as writing a significant portion of the content myself. I played an important role in setting the tone and direction of the company's overall content strategy.
TRUNK CLOTHIERS LIMITED
Web Co-ordinator & Content Editor
February 2015 - March 2017 (2 years and 1 month)
London, UK
In this role I had the following responsibilities:
-Content creation, including all product, editorial and newsletter copy, as well as managing photographic content
-Web marketing, including maintaining the marketing calendar, composing e-marketing emails, managing our customer database and answering online press enquiries
-Product upload, customer service and order processing