About Nayla
A well rounded senior director with a proven experience in the Digital Industry. With 20+ years experience in Digital Technology, Media and entertainment, licensing business, at flagship companies like Harris Broadcast, Dolby, Mediakind.
During my 11+ years in the MEA region, I managed global accounts such as BeIN media group, MBC group, Etisalat, Al Jazeera and developed the channel partners network for MediaKind; in addition to managing strategic partnerships with various players in the OTT and broadcast ecosystem, and driving the commercialization of Dolby sound and visual technologies.
Prior to moving to Dubai, I held various roles in Europe, based in Italy, where I engaged with major operators such as RAI, Mediaset, TIM, TDF and held various responsibilities in sales, pre-sales, system integration, and product management.
With a technical and engineering background, hands-on regional experience, I am a Senior Consultant advising on Digital entertainment, Broadcast and streaming ecosystems, from content creation to playback devices. My core skills include Business development, Account management and Project management (end to end)!
Arabic
Native or bilingual
English
Fluent
French
Fluent
Italian
Fluent
Can work on-site
Dubai (up to 50km)
Experience
- MediakindSr. Sales Director - MEATECHOctober 2019 - January 2022 (2 years and 3 months)Dubai, United Arab EmiratesRegional sales director managing accounts and channel partners in the MEA region.• Managed the sales of MediaKind’s SW & HW contribution/distribution portfolio.• Managed global accounts in the region including Al Jazeera, MBC, Abu Dhabi Media, OSN, Digiturk• Developed the channel partners network for the Middle east, Africa, Turkey and western Europe.Regional sales director managing accounts and channel partners in the MEA
- DolbySr. Manager - Commercial Partnerships - MENATECHNovember 2012 - October 2019 (6 years and 11 months)Dubai, United Arab EmiratesDeveloped the business for Dolby Audio and Visual technologies in the region, for the Digital TV market.• With strategic analysis and ability to navigate among various departments of the Major Pay TV operators, the adoption of Dolby technologies on these platforms was achieved, specifically Telecom operators like Etisalat, DU, Ooredoo in addition to Global players like beIN Sports, MBC (Pay TV).• Worked with Regulatory bodies to include Dolby Licenses in the Digital TV standards and with local - Mobile and TV manufacturers to include the license in their devices.• Managed projects for the latest Dolby technologies adoption and the successful transmission on air on satellite, terrestrial and streaming platforms• Developed strategic partnership with various technology manufacturers in the region, specifically playback devices such as Satellite/IPTV STBs, mobile devices, TV manufacturers, and also professional products such as compression (encoders, Mux) and transmission manufacturers• Covered the complete Digital tv ecosystem from the content creation, till the playback devices for online digital platforms (OTT) and linear tv platforms such as the satellite, terrestrial and IPTV networks
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Education
- Bachelor of Engineering , ComputerLebanese American Univeristy1999