Description

With over 25 years of enterprise sales and commercial leadership experience, I specialise in helping startups, scaleups, and SMEs accelerate growth by bringing structure, strategy, and executional rigour. My background spans global cloud and digital transformation deals exceeding £100m, with leadership roles at major players like Vodafone and CDW.

More recently, I've successfully translated this expertise into the startup and scaleup space, driving partner ecosystems, GTM strategies, and multimillion-pound revenue gains at high-growth companies like Utopi and Ori Industries. I’ve built and transformed sales teams, implemented data-driven methodologies like MEDDPICC, and consistently delivered commercial results—including doubling monthly sales pipelines and slashing churn rates by 65%. My blend of corporate discipline and startup agility helps businesses unlock the next stage of sustainable, scalable success.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Utopi Ltd
Partner Director
October 2023 - Today (2 years and 8 months)
• Implemented and Manage Utopi's largest partner ASK4 to deliver innovative ESG proptech to the property vertical globally.
• Fully integrated have full control and reporting of the joint proposition, sales strategy and financial targets.
• Recruited and appraised other potential partners to an eco system of non-competing organisations whose services the Utopi platform to service their existing clients prospects.
RESPONSIBILITIES
• Manage partnership negotiations and contracts.
• Partner sales team enablement and ensuring the quickly evolving service messaging and functionality is cascaded and up to date.
• Direct sales ownership for larger opportunities for Utopi and the partners.
• Overall ownership of partner performance and any disputes.
• Ensure partnerships remain relevant and at a strategic level for both businesses
Orbital Net Ltd
Group Commercial Director
March 2023 - September 2023 (6 months)
6 month project hired by PE for a recent acquisition to look at existing set up. make changes and draw up long term plan for growth and acquisition. Implemented sales structure, process and discipline. Increased customer retention by 35%. Increased sales by 45% and managed out underperforming talent and replaced with new people
Ori Industries,
Head of Sales
September 2021 - March 2023 (1 year and 6 months)
London, UK
• Overall responsibility for the enterprise sales strategy and execution, managing a small team whilst also having and individual target.
• Direct report to CEO