About Nick
I am a data-driven, multi-disciplinary UX Product Designer with a diverse range of Design, Experimentation, Data, and Product experience.
View my portfolio here: (password: vufhyk-1bojcu-tewTuf)
I am an advocate of using experimentation as part of product development, not just as an optimisation method. I have vast experience in setting up and running an experimentation (AB testing, personalisation) program, having helped BOXT reach +£3.7 million revenue uplift purely from experimentation, between 2022 and 2024.
• Client-side and agency experience, both B2C and B2B.
• Full digital product development process experience (0 to 1 projects & post-MVP).
• Both quantitative & qualitative research and analysis experience.
• Fully capable on-the-tools in design tools, or managing a team of designers, researchers & analysts.
• Very comfortable in analytics tools, as well as gathering, analysing and presenting quant insights.
• Very comfortable managing projects & scrum teams as a Product Manager.
• Technical understanding enabling me to bridge the gap between product & engineering teams.
I love having side projects, whether that be in the digital space, or at home with DIY projects. In 2018 I built a wish list web app called Wantt, using NodeJS and MongoDB, after teaching myself to code. It currently has 21k registered users.
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- BOXTProduct Experimentation Lead, GrowthMay 2022 - March 2025 (2 years and 10 months)London, UKI built up a Growth Experimentation team from the ground up. Starting with free tools and just me, I built a specialist team of 4 (Experimentation Specialist, Front-end Engineer and Data Analyst) to ensure our product development process takes a data-driven, test-and-learn approach.• Reporting to the Chief Product Officer and monthly reporting to CEO, CFO, and VPs• Responsible for achieving business OKRs and monthly reporting of them• Leading a Growth Experimentation team of 4• Responsible for £150k+ budget for tooling & 3rd party suppliers• Managing relationships with 3rd party suppliers• Managing a roadmap of experimentation/CRO & personalisation (requirements gathering, prioritisation, design, and analysis)• 176 experiments run since Jan 2022:• Average of 6 tests live per month (36% average conclusive win rate)• Average of +13% conversion rate uplift across all experiments• £3.7 million overall revenue uplift from experiments (winners & losers)• Knowledge sharing and hands-on help to embed an experimentation capability into each scrum team• Educated the business on value of experimentation, even when tests lose, e.g. secured gain• Advanced client and server-side experimentation that touches every area of the business: online & offline touchpoint sales, marketing channels, customer service, operations team, and engineer workforce• Working closely with the Data & Analytics team• Ensuring an understanding across the business of statistical significance with our experiments, and risks involved with non-confident results• Tools: JIRA, Adobe Analytics, AB Tasty (client & server side), Contentsquare, Figma, Google sheets, Looker, Typeform
- BOXTUX LeadApril 2018 - May 2022 (4 years and 1 month)London, UK• 1st permanent design hire into the business• Defined UX & Design processes, and built a team of 3 UX/Product Designers working across scrum teams• Hands-on research and design for multiple parts of the platform (ecommerce website, bespoke back-office system and engineer iOS & Android app)• Responsible for budgets for tooling & 3rd parties. Migrated the team from Sketch to Figma, and brought on board research & testing tools• Worked closely with the founder and CEO• Started to build up a data driven test-and-learn approach using experimentation tools• Stand-in Product Manager, leading a scrum team of 8 when needed• Tools: JIRA, Figma, HotJar, Google Analytics, Maze, Dovetail, Typeform, Usertesting.com, Optimal Workshop, Design system
- TykUX Product ManagerJuly 2017 - April 2018 (9 months)London, UKBuilt a framework to ensure the roadmap is customer needs focussed. Introduced UX processes into the business (research, user testing, workshops). Both on the tools (Sketch & Figma) and informing the roadmap as a PM.
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Education
- BSc Multimedia Computing & Digital Media with First Class HonoursUniversity of the West of England2013BSc Multimedia Computing & Digital Media with First Class Honours