Description

I can help you make confident, evidence-based decisions, reducing risk and increasing effectiveness and efficiency, for example:

Optimisation and conversion of website flows
Which products and services should you develop further, and which should you not
Whether you need to invest in a website or a different solution
Understand and map your customer journey

I conduct stakeholder analysis, audience analysis, and user research to provide you with evidence to make effective choices.

I bring a background in psychology and a wealth of experience across multiple sectors and client sizes.

Industry field of expertise

Languages

English
Native or bilingual
Low German
Conversational

Workplace preferences

Remote only

Primarily works remotely

University of Southampton
Senior User Research Consultant
EDUCATION AND E-LEARNING
April 2025 - September 2025 (5 months)
• • In-depth user research into the uptake of CPD courses, particularly those offered by universities
• • Conducted user journey mapping research and analysis
• • Identified challenges and opportunities in the prospective CPD student journey
• • Produced detailed user journey map visuals and audience personas
• • Presented insights report to inform service development and support project decision prioritisation
Customer Journey User Research Audience mapping Presentation & storytelling
University of Edinburgh
Senior User Research & UX Consultant
May 2018 - April 2025 (6 years and 11 months)
• • Led user research on a multi-year project to create a new 'degree finder' and a new website for prospective students
• • In-depth user research on the prospective student experience for all study levels
• • User research on how students deal with stress to enhance the provision of support materials for the Director of Student Health and Wellbeing
• • Consultancy for the Student Systems Partnership (SSP); training in UX methods and advice on transitioning to a human-centred approach Key Contributions:
• • Upskilled UCD practice across teams
• • Trained and mentored staff in usability testing and research methods
• • Conducted stakeholder mapping, interviews, design thinking and co-design workshops
• • Presented insights and recommendations to senior and mid-leadership and the wider higher education community
• • Supported design and delivery of organisation-wide services, contributing to improved software usability and efficient service provision
Design Thinking User Research User Experience Design Individual Coaching Information architecture
Various Clients
Senior UX / User Research Consultant
October 2012 - January 2018 (5 years and 3 months)
• • Delivered GDS Discovery research (Registers of Scotland, Public Health England)
• • Led user research for GDS exemplar project: Online Student Loan Application
• • Led usability testing and interaction design for public sector and financial services contracting for Nomensa and Nile
• • Supported innovation programmes (RBS Open Experience)
User Research Usability testing User Experience Design Information architecture Prototyping