About Nicola
Hi, welcome to my profile! I am an experienced marketer with over 9 years of proven success, with previous notable positions at;
- Red Bull
- Deliveroo
- Multiple startups
- A top London digital marketing agency
- My own multi-client freelance marketing agency
My experience spans a variety of company sizes across a diverse range of industries - hospitality, tech, health, beauty & fashion. Throughout my 9 years of marketing, I have also honed my skillset across the following areas:
- Omni-channel marketing strategies
- Project management
- Social media management
- Content creation
- Copywriting
- Email marketing
WHAT I BRING TO THE TABLE.
Due to this extensive and diverse experience, I have developed the ability to adapt and relate to any business's specific needs and goals. My ability to adapt is especially important in the rapidly evolving digital landscape, where new platforms and technologies emerge frequently. I pride myself on staying up-to-date with the latest trends and developments in digital marketing, allowing me to provide the best possible service to my clients.
MY APPROACH.
My approach to marketing is centered around creating customized strategies tailored to each client's unique needs. I believe that there is no one-size-fits-all solution to marketing, and I work closely with my clients to develop strategies that are effective, efficient, and aligned with their business objectives.
ATTENTION TO DETAIL.
In addition to my extensive experience and expertise, I am also a highly organized and detail-oriented individual, with excellent communication skills. I understand the importance of clear and effective communication, both with clients and within a team, and I am committed to ensuring that all stakeholders are kept informed and up-to-date on project progress.
WHY ME?
I am confident that my experience, skills, and approach make me an ideal partner for any company looking to take their digital marketing to the next level.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- AMBLHead of MarketingHOSPITALITYMarch 2023 - Today (3 years and 3 months)London, United KingdomI am responsible for leading the Ambl marketing team and driving brand awareness, generating demand, and accelerating growth. I work closely with the co-founders to develop and execute a marketing strategy that supports the company's overall goals and objectives.I collaborate with cross-functional teams - such as Sales and Customer Experience - to develop and execute product launches, promotional campaigns, and B2B initiatives.I analyse market trends and customer data to identify new opportunities for growth and develop actionable insights to inform marketing decisions. I also develop and manage the marketing budget, ensuring that resources are allocated efficiently and effectively.Overseeing the development of all marketing materials, including in-app content, social media posts, email campaigns, and advertising materials is also a key responsibility of mine. I measure and report on the effectiveness of marketing programs and campaigns, using data-driven insights to continuously improve marketing performance.
- FreelanceDigital Marketing & Sales ConsultantSOCIAL NETWORKSJanuary 2020 - April 2022 (2 years and 3 months)London, UKCreation of a Digital Marketing & Sales Consultancy for the strategic management of multiple clients; services include:-Omni-Channel Digital Strategy Creation - B2B and B2C-Creation, Management & Optimisation of Paid Acquisition across key platforms - Google, Facebook, Instagram & Pinterest-Project & Account Management-CRM Strategy Email Marketing Strategy & Email Marketing-Social Media Management-Partnerships & Influencer MarketingCLIENTS.-Ricker Restaurants, E&O Chelsea - a stylish, contemporary Pan Asian restaurant located on the famous King's Road in Chelsea. I developed and implemented a comprehensive Marketing, Sales & Social Media strategy with the aim of driving footfall and revenue.-Ellevate App - a start-up app based on creating an educational and functional international football community. I managed all in-house marketing and creation of essential visual assets & documents, along with creating strategies and proposals for partnerships and sponsorships. Sponsorships ranged from world-renowned sportswear brands to international football training academies.-CEEK Marketing - implementing and managing Paid Acquisition and other digital strategies for one of London's top Digital Marketing agencies.
- blossDigital Marketing ConsultantHEALTH AND WELLNESSMarch 2021 - March 2022 (1 year)- Steering digital marketing strategy for the organisation - B2B and B2C - across all key platforms using a combination of paid and organic activities- Drive campaign management for user acquisition across multiple digital channels- Built from scratch, managed and refine the organisation's social media presence (including website updates, content, analytics, SEO, and other development efforts to increase brand presence)- Work in tandem with the CEO, Head of Marketing, Tech Team, Bloss Expert Network & Freelancers to develop omni-channel sales nurture programmes that drive sign ups whilst boosting brand awareness into new markets - nationally and globally- Execute organic and paid marketing campaigns and analyse performance that leverages behavioural interest profiling to drive new client acquisition & sales revenue- Built from scratch, developing and implementing robust CRM strategies that gather consumer insights whilst driving engagement and conversion- Setting performance benchmarks for all digital activity, analyzing and reporting results on a weekly and monthly basis which will feed into strategy, planning and decision-making.- Planning, managing and analyzing digital spend for the brand, investing in high impact digital activities with proven ROI- Copywriting and content creation (static and dynamic) across website, social media channels and partnerships- Identifying ambassadors, influencers and brand partnerships with a good brand fit and desirable audiences. Building briefs for omni-channel marketing campaigns and negotiating terms, costs and assets for maximum performance.
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Education
- Fashion Marketing & Branding, MarketingNottingham Trent University2016Fashion Marketing & Branding, Marketing