Description

Senior Paid Social Manager with 8+ years of experience across leading agencies and global brands in fashion, beauty, luxury, travel, retail, and non-profit.

My expertise sits at the intersection of performance, creative strategy, and testing. I help brands and agencies launch campaigns, onboard new clients, improve ROAS, and scale paid social through clear structure, strong creative direction, and test-and-learn roadmaps.

I’ve supported teams during high-pressure trading periods, led brand launches, built annual media plans, and helped upskill junior teams. I’m comfortable working independently or embedding within agency teams, bringing senior thinking with hands-on execution.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Medialab group
Paid social manager
October 2025 - November 2025 (1 month)
London, United Kingdom
Led the onboarding of WWF as a new client, supporting both agency and client-side teams
• Helped establish paid social processes, ways of working, and campaign structures
• Launched WWF’s first brand campaign, from strategy through to execution
• Owned media planning, including annual planning, budget phasing, and channel strategy
• Built a clear roadmap and test-and-learn framework to support long-term brand growth and performance learning
Paid Social performance marketing LinkedIn Marketing Facebook Marketing Instagram Marketing
Dentsu
Paid social manager
December 2025 - December 2025
• Supported Dentsu teams during the peak festive / Christmas trading period
• Set up, managed, and optimised paid social campaigns across a high-pressure trading window
• Ensured campaigns were structured for scale, efficiency, and rapid iteration during peak demand
• Worked closely with internal teams to maintain performance and delivery under tight timelines
Facebook Marketing performance marketing Paid Social TikTok Ads Instagram Marketing
Nest commerce
Paid social manager
August 2025 - October 2025 (2 months)
N.Peal
Supported the onboarding of a new client, including in-person client onboarding sessions
• Helped define paid social strategy, account structure, and testing approach

Christy
• Took over a low-performing account with declining ROAS
• Improved results by reducing creative fatigue, streamlining creative output, and refining messaging
• Built a clear testing framework and test-and-learn roadmap
• Worked closely with the team to refine creative strategy and performance optimisation
• Helped upskill junior execs, providing guidance on best practice, testing, and optimisation
Paid Social performance marketing Instagram Marketing Facebook Marketing LinkedIn Marketing