Description

I’m a senior media planner with 15+ years’ experience helping brands show up smarter, not louder. I build cross-channel strategies that connect media, creative, and audience behaviour to drive real impact. From global FMCG giants to local businesses, I bring a wealth of experience across categories, including luxury fashion, automotive, consumer tech, travel, and healthcare.

Alongside planning, I’ve worked as an Innovation Director, helping brands stay ahead of the curve in ad tech, testing new platforms, embedding emerging formats, and turning innovation into action.

I genuinely get excited about planning. From the first spark of an idea to seeing it come to life. I value strong, collaborative relationships, not just with clients but with media owners and partner agencies too. Great work happens when everyone’s aligned and pulling in the same direction.

I’ve led flagship brand launches, NPD campaigns, agency pitches, and major cross-market activations. Whether you need a long-term partner or someone to jump in and bring clarity fast, I’m easy to work with, switched on, and always up for a challenge.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Hey Girl Media;
Freelance Marketing Professional
January 2023 - Today (3 years and 5 months)
Provide expert media planning consultancy, drawing on deep agency experience to guide clients across channel selection, budgeting, and measurement
Comms Planning Social media Communication strategy Content marketing Brand content
NextTECHnow Publicis Media;
Innovation Director
August 2022 - May 2023 (9 months)
London, UK
• Assessed and qualified startups and scale-ups, building a vetted partner ecosystem aligned with Publicis Media standards
Starcom;
Account Director
May 2018 - August 2022 (4 years and 3 months)
London, UK
• Delivered integrated comms and media strategies rooted in insight, creativity, and commercial impact