About Nicole
Passionate Ecommerce professional with over 7 years of experience in website merchandising, sales strategy and planning, budgeting, product and Ecom assortment management in the luxury and fashion sector.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- MontblancEcommerce ExecutiveLUXURY GOODSApril 2023 - Today (3 years and 2 months)Dubai - United Arab Emirates- Manage the complete e-commerce assortment for both UAE & KSA websites.- Manage the content and merchandising using strategy based on sales, performance and marketing events/campaigns/activations.- Daily merchandising on the website to ensure content is aligned with new launches, marketing events, CRM emailers.- Build and maintain strategies on a monthly basis to increase revenue share for both websites.- Manage the trade calendar and work closely with other stakeholders in the business to create a seamless onminchannel experience for the customer.- Manage the assortment on wholesale accounts.
- Ralph LaurenEcommerce OperationsOctober 2021 - March 2023 (1 year and 5 months)Dubai - United Arab EmiratesManage the operations and business strategy for Ralph Lauren across Middle East pure players.
- TRAFALGAR GENERAL TRADING CO.E-Commerce MerchandiserSeptember 2020 - September 2021 (1 year)Dubai - United Arab Emirates• Manage the website store ad hoc reporting (e.g., weekly revenue forecasting and other sales related reporting).• Own the process for managing new product launches, including content creation on Magento (an open-source e-commerce platform).• Optimize pages (product, category, checkout) using relevant related, cross sell and up-sell strategies.• Merchandise top-performing categories to ensure they are in line with marketing campaigns, new product launches and consumer demands.• Co-ordinate with website managers to ensure inventory of hero-products and novelty products are always in-stock.• Collaborate with brand managers and the graphic designer to ensure assortment of high-quality visuals for the site.• Contribute to promotional campaign activities designed to increase sales on the web stores.• Conduct regular site QA to ensure smooth customer journey.• Collaborate with IT to improve site UX.• Propose promotional strategies to maximize stock sell-out for underperforming products.• Research and analyze industry competitors and determine industry benchmarks.
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Education
- Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support ServicesHeriot-Watt University2016Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
- Business/Commerce, GeneralSt. Mary's Catholic High School, Dubai2012Business/Commerce, General