About Nikki
I help brands and organisations turn complex ideas into clear, engaging design. With nine years of experience across brand identity, campaigns and editorial, I create visual systems that connect strategy with creativity and make information easy to grasp.
I’m a Dutch-born, London-based multidisciplinary designer and former Head of Design at TrendWatching. I’ve led projects for clients including The Crown Estate, Royal Mail, Médecins Sans Frontières and isla, delivering brand identities, reports, infographics and digital content that engage diverse audiences.
My approach combines imaginative thinking with practical clarity, resulting in design that feels thoughtful, distinctive and human. I’m especially drawn to projects exploring culture, technology and the human experience in accessible, visually rich ways.
Dutch
Native or bilingual
English
Fluent
Can work on-site
London (up to 50km)
Experience
- FreelanceFreelance Graphic DesignerJanuary 2020 - Today (6 years and 5 months)isla (ongoing retainer)- Created visual identity and design system for Temperature Check Reports and sustainability campaigns.- Designed digital materials, reports, and social content promoting carbon reduction across the UK events industry.103 Ventures × The Crown Estate- Translated complex systems leadership methodology into visual guides and infographics, serving as learning tools for internal teams implementing Net Zero strategiesRoyal Mail (via Mantra Brand Studio)- Produced editorial layouts and infographics for corporate publicationsMédecins Sans Frontières- Designed emergency communication materials during COVID-19 crisis, ensuring critical health information was clear and culturally appropriate
- TrendWatchingHead of DesignOctober 2016 - September 2025 (8 years and 11 months)London, United Kingdom- Led design for a global consumer trend firm helping organisations innovate with purpose.-Directed creative development for 50+ trend reports, campaigns, and event identities reaching audiences across the entire globe.- Developed adaptable design systems ensuring coherence across digital, social, print, and live formats while allowing creative expression per campaign.- Mentored a junior designer and collaborated on projects to maintain creative quality and consistency.- Partnered with content and marketing teams to shape visuals that supported key campaign messages.
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Education
- BA Graphic DesignCentral Saint Martins, University of the Arts London2016
- Foundation Diploma in Art and DesignCentral Saint Martins, University of the Arts2013