Description

Freelancer with more than five years of PR- and copywriting experience. A profound understanding of the media market has enabled successful and continuous coverage for brands in numerous different sectors, from automotive, lifestyle, technology, fintech, sustainability, marketing, DNA-technology and more.

My greatest superpower is my people skills: I know how to connect with journalists (and well, most people) by easily discerning how to reach them in a manner that resonates on an individual level. Along with relevant news, engaging content and the right story at the right place with high resonance, this is how I create successful results for all my accounts.

I'm Swedish and have lived in London for ten years – my bilingual skills are another example of my greatest strengths. I'm a go getter with a positive attitude, and I believe that anything can be accomplished with the right mindset, tools and tactics. More information on clients are listed below – please get in touch for a full list of my professional history.

Member of Chartered Institute of Public Relations (CIPR) in the UK.

Industry field of expertise

Languages

Swedish
Native or bilingual
English
Native or bilingual
Norwegian
Fluent
Danish
Conversational
Spanish
Basic

Workplace preferences

Can work on-site

London (up to 50km)

Tyto PR
Public Relations Consultant
DIGITAL AND IT
November 2022 - Today (3 years and 7 months)
London, United Kingdom
Country lead for several internationally acclaimed and leading brands within the tech industry. Account manager for leading HR-platform Remote, fintech-startup Juni. sustainability platform Watershed and automation platform Immuta.

Building strategic plans with the ultimate aim of raising public profile and creating a positive image in media. Planning and executing creative and relevant campaigns with the target audience in mind that will create engagement and ensure successful results for all my clients.

Creating engaging content and transform this to relevant press material to be pitched to media, through various methods varying from surveys, newsjacking, active commentary, launches, POV:s, etc.

Working daily with press releases, media alerts, bylines, pitches to engage with key journalists.

Working actively with events and speakers submissions to ensure local engagement and increasing profile of executives and the brand itself.
Public relations press releases translation swedish
JustPR
PR Consultant
ENTERTAINMENT AND LEISURE
August 2022 - Today (3 years and 10 months)
London, United Kingdom
Country lead for MyHeritage, market leader in DNA-testing and genealogy.

Ensuring strong coverage in top tier B2C media through several methods to engage journalists and the end consumer. Product launches, surveys, customer cases are leveraged through different campaigns to produce quality results in tier 1 media to increase knowledge about the brand.

Strong media relations are a must and a factor that helps ensuring consistent coverage.

Daily contact with journalists, creation of press releases, media alerts and pitches tailored for the audience to guarantee successful results.
Public relations Media Press relations Press release Brand content
Carta Communications
PR Consultant
E-COMMERCE
June 2022 - Today (4 years)
London, United Kingdom
Building brand strategy and source media opportunities for two leading marketing companies; Linehub and Daisycon. Responsible for the Nordic countries; Finland, Sweden, Norway and Denmark. Having no previous PR strategy in place, I've been in charge of building the brand name from scratch, establishing relations with appropriate media outlets and journalists and secure coverage in major media.
Copywriting Pitch Press relations Press release Marketing Communication strategy