Description

My three superpowers are: stakeholder management, collaborations and creating robust operational models. I’m an award-winning business lead, a seasoned interim marketeer, strategic and commercial, skilled at casting and mentoring teams while driving the strategic agenda.

Dynamic, entrepreneurial, and results-driven, I specialise in transforming businesses from startup to scale with a people-first approach. Combining expertise in mindset coaching, digital strategy, and marketing, I deliver best-in-class client and customer experiences by developing agile, profitable, and collaborative teams that lead the industry in creativity and impact.

Renowned for navigating complex challenges, I provide C-suite leaders with strategic counsel, commercial acumen, and hands-on project guidance to drive change and achieve sustainable growth.

My leadership approach fuses Emotional Intelligence with sharp business insight to create solutions that align commercial goals with human-centric outcomes.

I am a conscious communicator, curious, thoughtful and practise a synergetic and pragmatic approach (thanks to my heritage in agency and client side). I understand how to balance strategic objectives with practical business impact.

I thrive in autonomous roles, working alongside teams and C-suite executives, utilising data insights to create strategic and dynamic operational approaches, enabling businesses to transform.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 30km)

Dentsu B2B, Born Group
Consultant
June 2021 - Today (5 years)
Business lead for Wagamama, INTEL ABX program, Adobe, successfully led global RFP lead for (£100m+)
• Created the first agile model for Wagamama to create a dynamic operational framework across the business - synthesising legal, content, accountability, project management, strategy, product and design
• Devised strategic operational models to reflect the specific needs of clients - creating bespoke ways of working to create blended teams
• C-suite advisor, counsel regarding new governance models and ensuring these are correctly socialised within the business
• Expertise in creating blueprints for implementation globally - ensuring they resonate with local markets
• Led integrated teams, implementing complex ways of working and strategic frameworks at INTEL/Dentsu B2B
Agile method Corporate strategy Marketing User Research Content marketing
Google
EMEA Customer Marketing Lead
April 2019 - May 2021 (2 years and 1 month)
Strategic lead for EMEA Customer Marketing programme, taking a leadership role in the direction and elevation of the programme
• EMEA lead - defining best in class governance models for content creation, project management and integrative ways of working
• Providing strategic direction and recommendations to Google execs, teams leads, HSBC & Arab Bank and partner teams
• Led the creation of EMEA strategic measurement frameworks, analysing data requirements from different media partners and regions to create one cohesive framework
Microsoft (UK)
Customer Marketing consultant
July 2018 - March 2019 (8 months)
• Creating and implementing ways of working models to ensure a seamless and integrated approach across various departments (legal, content, marketing, comms).