About Nisha
A design storyteller fluent in the language of technology, bringing over 5 years of experience designing intuitive digital products across B2B SaaS, enterprise tools, and consumer apps. I transform intricate workflows into seamless journeys. Rooted in human-centered design and guided by data-driven insights, I craft accessible and inclusive solutions that connect with users.
English
Native or bilingual
Dutch
Basic
Hindi
Native or bilingual
Can work on-site
Utrecht (up to 50km)
Experience
- FreelancerSenior Designer & ResearcherJuly 2019 - Today (6 years and 11 months)Service Basket UAE Movers & Packers, Dubai, United Arab Emirates• Designed and developed the WordPress website focusing on user-friendly layout, responsive design, and a calming visual identity aligned with the brand's wellness philosophy.• Spearheaded the end-to-end design of a Contract and Payment Management application driving operational efficiency, reduced payment friction, and improved user confidence across all parties.
- ASMLUser Experience DesignerAugust 2023 - June 2024 (10 months)Eindhoven, Netherlands• Designed technician shift handover application in SAP Fiori, increasing productivity by 20%, and reducing errors by 15%, delivering significant cost savings through user research and intuitive design.• Designed product defect analytics system in SAP Fiori to provide key error parameters and logs, enhancing diagnostic capabilities in a complex manufacturing environment.• Created a scalable design system for Spotfire reports used by the Finance Team, ensuring accessibility and consistency across the applications, and used it extensively.• Designed user interfaces using WCAG principles with a strong focus on inclusive design, ensuring a uniform look and feel across ASML's platforms.• Facilitated cross-disciplinary ideation workshop to align with stakeholder needs, identify pain points, and develop solutions grounded in user research.
- Xoriant Solutions Pvt. ltd.Senior User Experience DesignerOctober 2021 - August 2022 (10 months)Pune, Maharashtra, India• Designed an automation application with simplified workflows for reconciliation between QuickBooks and Citi Bank accounts, impacting over 4.5 million combined users in a cloud-based financial ecosystem.• Created UX artefacts such as customer journey maps, user flows, and sitemaps for design solutions.• Collaborated with cross-functional teams, including product managers, developers, and designers, to brainstorm, prioritize, and validate design decisions throughout the product lifecycle.• Conducted usability testing, workshops, and UX research activities, incorporating feedback to refine design iterations and deliver user-focused designs using tools like Figma.• Collaborated closely with developers from the outset to ensure design solutions were technically feasible and implemented accurately, fostering a seamless handoff and high-quality final products.
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Education
- Bachelors of CommerceUniversity of Calcutta2009Bachelors of Commerce
- Computer Accessibility: LinkedIn Learning Enterprise Design Thinking PractitionerIBMComputer Accessibility: LinkedIn Learning Enterprise Design Thinking Practitioner