About Nishtha
I work with early-stage startups and service based businesses to build structured growth, monetisation, and operational systems.
My focus is not just on 'getting users' but on helping businesses turn demand into sustainable, repeatable revenue through clear pricing strategy, strong unit economics, and well designed customer journeys.
Right now, I am building and scaling a service based platform, where I have been responsible for designing the entire business model end-to-end - from acquisition funnels and pricing strategy to retention behaviour, operational workflows, and financial projections.
Alongside this, my background spans finance, retail and entrepreneurship.
I have completed the second level of Chartered Accountancy in India, which gives me a strong foundation in financial thinking, cost structures, and business fundamentals.
I have also worked with brands like Hamley's of London and Fortnum & Mason, where I developed a deep understanding of customer behaviour, product positioning, and commercial operations.
As a founder, I built a handcrafted jewellery brand in India that scaled to Lakmé Fashion Week, giving me first hand experience of building, positioning, and growing a consumer facing business.
What ties all of this together is my ability to look at a business as a system, identifying where things are not working, and building structured, practical solutions that improve growth, monetisation, and scalability.
I typically help with:
1) Structuring growth and go-t0 market strategies.
2) Improving pricing and monetising models.
3) Building clear unit economics and financial logic.
4) Designing customer journeys and retention systems.
5) Bringing clarity to early-stage business models.
English
Native or bilingual
Hindi
Native or bilingual
Remote only
Primarily works remotely
Experience
- UnnaatyDirectorJuly 2019 - Today (6 years and 11 months)London, UK'A brand with a purpose' One-of-a-kind destination for those looking for a curated mix of premium lifestyle and home decor products that not only contribute to your wellness and that of the environment but are made by vulnerable makers from the U.K.
- Hamleys of LondonMerchandising Admin Assistant - (FTC)January 2019 - November 2019 (10 months)London, UK
- Fortnum & MasonFashion Merchandising InternOctober 2018 - December 2018 (2 months)London, UKWorked as a part of the merchandising team for Fashion, beauty and home. Core responsibilities included -*Issuing Purchase Orders*Ensuring on-time delivery of stock*Resolving stock related queries/discrepancies*Formulating reports*Lead the RTV process**Was able to create value by formulating and implementing a new 'Return to Vendor' process, which was a part of an important project for the company. It helped the team with additional funds for re-investment and growth of the business during the peak season.
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Education
- MSc International Fashion Marketing, FashionCoventry University London2019MSc International Fashion Marketing, Fashion
- CA, Accounting and FinanceThe Institute of Chartered Accountants of India2013CA, Accounting and Finance