Description

I help hospitality businesses, SMEs, and B2B organisations build sharper marketing strategies, improve commercial performance, and deliver measurable growth — combining academic rigour with 7+ years of hands-on corporate experience.

My background is unusual in the best way. I hold an MSc in Marketing from Trinity College Dublin, have completed McKinsey's Forward Programme in strategic consulting frameworks, and hold an ISO 9001 Internal Auditor certification from BSI. Alongside formal marketing strategy expertise, I bring deep commercial operations experience — including delivering a 5% procurement cost reduction and 25% operational cost savings at my current organisation through structured process improvement and stakeholder management.

What this means for clients is simple: you get someone who can think at a strategic level and execute at a practical one. I don't just produce decks — I build marketing strategies that reflect how your business actually operates, what your customers actually respond to, and what outcomes you can actually measure.

My specialist areas are:

Marketing strategy and go-to-market planning for hospitality, food & beverage, and service businesses.
Commercial growth and revenue strategy for B2B SMEs looking to scale or restructure their commercial approach
Brand positioning and competitive analysis grounded in consumer behaviour principles.
Procurement and operational cost optimisation for businesses losing margin through inefficient commercial processes.

I work best with founders, MDs, and commercial directors who want a strategic partner — someone who challenges assumptions, brings outside-in thinking, and stays accountable to outcomes. Projects typically run from a focused two-day audit through to three to six month advisory retainers.

Based in London. Available evenings and weekends for initial conversations, with flexible project delivery arrangements.

Industry field of expertise

Languages

English
Native or bilingual
Hindi
Native or bilingual

Workplace preferences

Can work on-site

London (up to 10km)

Big Ferro Ltd.
Commercial Operations & Supplier Management Lead
ARCHITECTURE AND URBAN PLANNING
November 2025 - Today (6 months)
London, UK
• • Manage end-to-end commercial and service order workflows, ensuring requests, supplier engagements, and contract details are complete, accurate, and execution ready.
• • Perform commercial and contract detail validation checks before supplier activation and service delivery, maintaining clear audit trails and supporting documentation.
• • Apply structured process controls and governance standards aligned with ISO 9001, improving record accuracy and compliance.
• • Coordinate across commercial, operations, and finance-touchpoint stakeholders to keep requests progressing and remove workflow blockers.
• • Produce regular operational and delivery status reports for leadership, highlighting risks, pending actions, and performance metrics.
• • Lead internal status review meetings, track actions, and escalate risks early to protect timelines and revenue flow.
• • Maintain structured documentation and version-controlled records for contracts, supplier agreements, and commercial changes.
• • Train and guide junior staff on workflow standards, documentation requirements, and control procedures.
• • Delivered process improvements that reduced operational errors and increased workflow efficiency across supplier and service requests.
• • Supported contract restructuring and supplier negotiations delivering measurable cost savings and improved commercial controls.
Strategic planning Procurement Corporate strategy Marketing customer success
Lantech IT Services
Sales & Commercial Operations Executive
February 2021 - October 2021 (8 months)
Dublin, Ireland
• • Supported order, contract, and account transition processes during a large client technology migration programme.
• • Verified commercial and contract details prior to execution and renewal processing across 45+ client accounts.
• • Maintained accurate CRM records and account data supporting billing, renewals, and reporting cycles.
• • Prepared structured commercial reports and summaries for leadership and finance stakeholders.
• • Applied forecasting and inventory control methods to improve stock accuracy and reduce excess inventory by 20%.
• • Coordinated with sales, technical, and supplier teams to ensure timely and accurate order fulfilment.
The Shelbourne Hotel
Bartender
October 2018 - November 2020 (2 years and 1 month)
Dublin, Ireland
• • Managed stock control and requisition using enterprise inventory systems, supporting operational efficiency and service delivery.