Description

Hello, I’m Nitin Vaja, based in sunny Leicester (slightly optimistic 😄). I currently work as a Digital Development Manager and AI Automation Expert.

I help businesses improve efficiency by using AI and automation to eliminate boring, repetitive tasks across their operations.

Examples of solutions I’ve implemented:

1. PO Flip (Purchase Order → Sales Order)

I’ve built automations that read purchase orders from emails and automatically convert them into sales orders within ERPs—saving businesses hours of manual data entry.

2. WISMO (Where Is My Order)

When customers email asking about their order status, the system automatically finds the relevant information and either replies instantly or prepares a draft response for customer service to review.

3. HR Assistant (RAG-powered chatbot)

As a manager, I spent too much time searching through HR documents to answer employee questions. I solved this by building an internal chatbot using RAG (Vector DB) and LLMs, allowing instant, accurate answers from uploaded HR documents.

SaaS & Product Experience

I also own a SaaS platform for Shopify merchants that helps them respond to Gmail enquiries faster.

It uses a Chrome extension inside Gmail to:

Read customer emails

Pull relevant data via a Shopify app

Generate automated replies

This saves merchants hours otherwise spent searching for information and writing responses.

Engineering Background

Beyond AI and automation, I’m an experienced React / Next.js developer. I’ve helped build applications that scaled revenue from £1.5M in 2024 to £100M in 2025.

Languages

English
Native or bilingual
Hindi
Fluent
Gujarati
Fluent

Workplace preferences

Remote only

Primarily works remotely

Cromwell Group (Holdings) Ltd
Digital Development Manager
DIGITAL AND IT
November 2015 - Today (10 years and 7 months)
Leicester, UK
Led the strategic merger of two legacy eCommerce platforms into a unified, scalable solution. Architected and managed the full migration integrating systems, processes, and teams to deliver a seamless customer experience and significant operational efficiency. This transformation increased online revenue from £1.5 million to over £100 million annually in 5 years, establishing the business as a market leader.

Currently leading a team of 12 developers to build additional features and scale the eCommerce platform Responsibilities include sprint planning, code reviews, stakeholder management, onboarding and mentoring new team members, writting technical specifications, and defining the technology stack and when possible writing code.
Next.js React.js PostgreSQL AWS LLM
Reviews.co.uk
Developer
DIGITAL AND IT
May 2015 - September 2015 (4 months)
Leicester, UK
Worked on their reviews platform, building new features and fixing bugs. Technologies used were PHP, MySQL, JavaScript, jQuery and Laravel.
PHP MySQL Laravel jQuery MongoDB
Ambitious Digital
PHP Developer
June 2013 - May 2015 (1 year and 11 months)
Nottingham, UK
Digital Agency, worked on various client projects using PHP, MySQL, JavaScript, jQuery, and WordPress.
PHP jQuery Laravel MySQL React.js

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University of Nottingham
2013

Nitin Vaja

AI and Automation Consultant

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