Description

I’m a bilingual (Japanese/English) Japan Market Entry & Brand Marketing Consultant, helping European brands launch and grow in Japan—especially across luxury, beauty, lifestyle and hospitality/tourism. I translate brand DNA into Japan-ready positioning, messaging and go-to-market plans, and I’m equally comfortable with strategy and execution.

My background includes luxury beauty marketing (L’Oréal Luxe) across product marketing, retail & trade activation, seasonal launches and budget management. I also work as an external growth advisor for an online education business, where I led product design, CRM, digital marketing and SEO, delivering 120% of revenue target within 12 months and maintaining 100% customer satisfaction.

How I typically help:

• Japan entry diagnostic (market/consumer/competitor snapshot)

• Positioning & brand narrative adapted for Japan

• Channel strategy (retail, e-commerce, partnerships) & pricing hypotheses

• 90-day launch plan, campaign calendar & KPI framework

• Retail/trade activation toolkit + gifting/CRM lifecycle journeys

• Briefs for PR, influencers, agencies and local partners

I’m currently based in London and available across the UK and Europe.

If you need a consultant who can bridge culture and commercial growth—and turn strategy into execution-ready plans—I’d love to help.

Languages

Japanese
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

London (up to 50km)

L'ORÉAL| LUXE Division, Yves Saint Laurent(YSL) & PRADA
Retail Marketing Specialist
LUXURY GOODS
May 2025 - February 2026 (9 months)
Tokyo, Japan
• • Directed the 2025 Holiday Animation strategies, managing the full marketing mix including visual merchandising, pricing, and 360-degree communication plans.
• • Orchestrated high-profile ISP pop-ups as the central hub, negotiating across Global HQ, department stores, vendors, and internal marketing to ensure flawless execution.
• • Transformed YSL's market positioning into a premier "GIFT BRAND," delivering +45% YoY sales growth and outpacing overall brand growth.
Go-to-Market Strategy Japan Market Entry Brand Strategy Retail & Trade Marketing localization
L'ORÉAL| LUXE Division, Yves Saint Laurent(YSL)
CX Specialist / Product Manager
April 2022 - April 2025 (3 years)
Tokyo, Japan
• • Engineered a +83% YoY sales surge for Spring Animation by negotiating with Headquarters to secure market-exclusive assets while synchronising limited-edition launches with local teams.
• • Catalysed comprehensive Inbound Strategy, lifting sales share by +11pts. Empowered 350+ staff through specialised training and promotion planning to capture post-pandemic traffic (up +6pts YoY in 24Q1).
• • Developed new Birthday products for online channels. Resulted in the growth of the channel sales +144% vs LY.
• • Optimised retail marketing budget during a period of 10-30% COG and FX inflation.
• • Executed a strategic resource redistribution by re-negotiating vendor contracts and leading cost efficiency projects across 5 internal departments, resulting in a -30% reduction in promotional costs while maintaining brand equity.
• • Revolutionised the brand's sustainability performance, achieving a +120% increase in recyclable collection vs LY.
Edtech Startup
Growth & Marketing Senior Advisor
January 2025 - February 2026 (1 year and 1 month)
Tokyo, Japan
Led end-to-end growth as an external advisor for an online admissions coaching service, covering product design, CRM, digital marketing, SEO and retention strategy. Built and executed the full go-to-market plan and lifecycle journeys, achieving 120% of revenue target within 12 months and 100% customer satisfaction.