Nzubechukwu Onike

Led the brand's overall media strategy across digital, social, and traditional platforms, ensuring consistent storytelling and strong brand positioning in the footwear market. Oversaw content creation, video production, influencer collaborations, and paid media campaigns to drive brand awareness and sales growth. Managed a creative team of editors, designers, and social media managers, fostering a collaborative environment focused on performance-driven marketing. Developed data-backed advertising strategies that improved ROI and increased customer engagement across platforms like Instagram, TikTok, and Meta Ads. Coordinated cross-functional campaigns between design, marketing, and sales teams to ensure cohesive product launches and seasonal promotions. Analyzed campaign performance metrics, optimized creative direction, and implemented content calendars to maintain brand consistency. Played a key role in expanding the brand's digital footprint internationally through strategic storytelling and targeted digital initiatives.

Directed 360° multimedia campaigns for Aerolink's aviation-tech clients, steering concept-to-delivery workflows across video, motion graphics, social content and interactive web assets while managing budgets up to $150 K and teams of 8–12 creatives, developers and SMEs. Built an AI-powered production pipeline (Runway ML, OpenAI GPT, ElevenLabs, Heygen, Adobe Firefly) that automated script generation, voice-overs, rough-cut assembly and multilingual subtitles—cutting post-production turnaround by ≈40 % and localization costs by ≈60 %. Spearheaded SEO/SEM optimization for video content, integrating AI keyword clustering and A/B thumbnail testing; achieved 1.2 M organic views, 15 % CTR and top three Google rank for five core aviation-training keywords within six months. Implemented computer-vision asset tagging for Aerolink's 4 TB media library, enabling instant retrieval of B-roll and cockpit footage and saving editors ~10 hrs per project. Mentored & upskilled a hybrid team of video editors, motion designers and junior ML engineers—conducting weekly AI-in-media workshops that elevated team AI tool adoption from 15 % to 85 %. Reported strategic insights to C-suite, translating technical metrics into business value and influencing a 25 % increase in annual creative budget for AI innovation.

Conducted in-depth market research to identify, analyze, and evaluate emerging trends, consumer needs, and competitive landscapes for various products. Collaborated with cross-functional teams to gather and interpret data on product performance, customer feedback, and market demand.

Compiled and presented comprehensive reports and recommendations for product development and marketing strategies based on research findings. Utilized data analysis tools and methods to track key performance metrics and forecast market opportunities. Developed detailed product comparison analyses to inform product positioning, pricing strategies, and market entry decisions. Proactively identified growth opportunities and improvement areas by analyzing competitors, industry shifts, and customer preferences. Maintained up-to-date knowledge of industry best practices and emerging trends to ensure continuous innovation in product research and development.