Description

Experienced in CRM automation, integrations, and process optimization across travel tech, fintech, and SaaS. Skilled in Salesforce, HubSpot, and API-driven solutions to streamline operations and improve efficiency. Focused on solving complex challenges and enhancing business processes through smart, scalable systems.

Industry field of expertise

Languages

Spanish
Conversational
Russian
Native or bilingual
Hebrew
Fluent
English
Fluent

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Travelbooster (SaaS ERP for Travel Industry)
CRM administrator & Customer success manager
AGRICULTURE
December 2021 - June 2024 (2 years and 6 months)
Tel Aviv-Yafo, Israel
Technical Operations, Governance & CRM Administration
• Managed Salesforce configurations, user permissions, workflows, and automation rules, improving reliability and reducing manual workload by 25%.
• Designed and maintained governance standards for CRM configuration, user management, and data hygiene.
• Built and optimized Flows, Process Builder automations, dashboards, and reports to support continuous improvement and operational visibility.
• Implemented and maintained integrations between Salesforce, HubSpot, Asana, and TFS, ensuring consistent data flow and uptime.
• Diagnosed and resolved API issues using REST API, Postman, Swagger, and
Elasticsearch—analyzing payloads, response logs, and performance bottlenecks.
• Managed Jira ticket queues for incidents, maintenance requests, and problem management, ensuring timely resolution and documentation.
• Coordinated with vendors and internal teams to validate fixes, manage release schedules, and maintain system governance documentation.
• Created internal playbooks, escalation procedures, and troubleshooting guides to improve first-time resolution rates. ERP Implementation & Customer-Facing Operations
• Led full-cycle ERP onboarding and integrations for enterprise customers, from requirements gathering to go-live.
• Delivered technical training sessions, user documentation, and troubleshooting guides to drive
system adoption.
• Oversaw API-based projects and performance monitoring, ensuring stable deployment and
compliance with data governance policies.
• Conducted post-launch QA, log monitoring, and regression testing to ensure integration reliability.
• Supported change management initiatives and coordinated with stakeholders to minimize
disruption during system updates. Cross-Functional Collaboration & Data Reliability
• Partnered with Product and Engineering teams to prioritize and resolve system issues based on field feedback.

Salesforce ERP Project Management automation API
Travelbooster (SaaS ERP for Travel Industry)
CRM administrator
December 2021 - June 2024 (2 years and 6 months)
Tel Aviv-Yafo, Israel
• Developed and optimized custom pages and forms in Salesforce using Apex, enhancing user experience and operational efficiency.
• Designed and implemented custom automations and workflows using Flows and Process Builder to streamline business processes and improve team productivity.
• Utilized Lightning Web Components to optimize Salesforce interfaces, improving user adoption and system performance.
• Led OMS-related improvements in Salesforce, integrating order processing features and ensuring seamless data handling across systems.
• Collaborated with cross-functional teams to design and implement scalable, high-performance Salesforce solutions tailored to business needs.
• Maintained and enhanced integrations with HubSpot, Asana, and TFS, ensuring smooth data exchange and real-time analytics.
• Provided comprehensive training sessions, fostering greater user proficiency and increasing system adoption.
• Regularly conducted data quality checks, ensuring data integrity across integrated platforms.
• Designed and developed custom reports and dashboards, providing strategic insights to support decision-making.
Solidpayments (Fintech)
CRM & Operations Analyst
November 2020 - November 2021 (1 year)
Tel Aviv-Yafo, Israel
• Conducted technical and operational data analysis using SQL, identifying risk trends and
reducing default exposure by 15%.
• Built dashboards and financial performance reports to improve decision-making for stakeholders.
• Designed and implemented CRM lifecycle automation in Monday.com, improving governance, compliance, and onboarding efficiency.
• Coordinated with compliance and development teams via Jira for issue escalation and incident
tracking.
• Documented recurring system issues, led root cause analyses, and validated post-fix results with vendors and engineering.
• Supported process automation initiatives to improve operational transparency and collaboration between teams.

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DATA SCIENCE SPECIALISATION
2020
DATA SCIENCE SPECIALISATION
BA OF ECONOMICS AND MANAGEMENT
Russian State University of Trade and Economics
2009
BA OF ECONOMICS AND MANAGEMENT

HubSpot Sales Hub Software
HubSpot Academy
2025
https://app-eu1.hubspot.com/academy/achievements/16v19n57/en/1/olga-arzumanyan/hubspot-sales-hub-software
Custom Reports Hubspot Sales Operations HubSpot Sales Hub Sales Management
Revenue Operations
HubSpot Academy
2025
https://app.hubspot.com/academy/achievements/m8q1844t/en/1/olga-arzumanyan/revenue-operations
Revenue Cycle Management Revenue Analysis Revenue Management

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Digital Project Manager

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