Description

I help consumer brands turn ideas into products, ventures, and new revenue streams. Ex-Nike & Disney, with 15+ yrs in strategy/leadership and 8+ yrs applying AI & tech to consumer challenges. I guide execs in spotting trends, prioritizing opportunities, and mapping ecosystems. From proposition design to MVP and GTM, I run lean experiments and build partnerships that deliver measurable growth across retail, fashion/beauty, CPG, hospitality & travel in EU/UK & MENA.

Industry field of expertise

Languages

English
Native or bilingual
French
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

PlayGRND Venture
Independent consultant
September 2024 - Today (1 year and 9 months)
Paris, France
Help consumer businesses and services launch, grow, and unlock new revenue streams.
Bring structure and innovation to early-stage and scalingventures, combining strategic foresight with commercial pragmatism. Bridge the gap between ideas and outcomes by orchestrating teams, aligning stakeholders, and driving execution. Deliver business design, strategic planning, and partnership models that create measurable growth and market impact.
NIKE Amsterdam
Portfolio Director
January 2022 - January 2024 (2 years)
Lead digital transformation initiatives and manage am innovation portfolio of over 120 digital products across EMEA. Align priorities with global and business stakeholders, overseeing strategic planning, budget allocation, and resource management. Continuously improve portfolio management processes to support board-level stakeholders in decision-making. Communicate progress to teams, fostering transformative collaborations and driving innovation. Lead a team of 3 direct reports. In additiontomymainrole,joinedthesustainabilitycouncil,gatheringinsightsfromconsumersandthemarkettodevelopasustainabilityframework. Thisframeworktargetsoperationalimprovementsinplanning,merchandising,andstockmanagementatNikeanditspartnerstoresandleadstoanew moresustainablebusinesspractices,suchasresale.
Board of Innovation
Head of Strategy & Business Development
January 2020 - January 2022 (2 years)
Amsterdam, Netherlands
Joined the company to establish the EMEA innovation consumer product department. Developed a department strategy, sourced deals, and managed deal flow. Built a team of 8 innovation consultants from scratch, provided coaching, and fostered team growth. Formed and led internal corporate innovation teams, supporting the integration of innovations into core business operations. Launched open innovation initiatives and led corporate accelerators and incubators.