Olga Shakhmatova

Need to prioritize your investments by Brands and Markets?

Want to clearly define your short- and long-term growth opportunities?

Looking to establish the right competitive and price positioning that drives profitable market success?

Or aiming to design the best-fit channel and price strategy that delivers incremental revenue and profit growth?

I bring 20+ years of proven expertise in Category & Portfolio Growth Leadership across EMEA (FMCG, Spirits & Consumer Health) to help you answer these exact questions. I deliver simple, practical, and actionable outcomes—not just complex reports.

With me, you get clear answers on which brands and portfolio to play, in which markets and channels, backed by sharp commercial insights and a solid strategy that’s built for execution. I specialize in transforming complexity into focused growth engines, aligning brand, sales, and pricing strategies to unlock sustainable competitive advantage and measurable profit uplift.

Typical projects include:

Portfolio prioritization and optimization tailored to your targets

Competitive and pricing strategy design to defend and grow your market share

Market and channel segmentation to maximize reach and profitability

Growth platform development (e.g., RTD, gifting, therapeutic care) for new revenue streams

Commercial excellence roadmaps to elevate execution and margin management

Let’s connect if you want to cut through complexity and turn strategic choices into scalable, profitable growth. I bring the commercial mindset, leadership experience, and hands-on execution focus that your business can count on.