Oliver Davis

Led the relationship with strategic GSI alliance partners including PwC and EY, responsible for all GSI go-to-market strategy and output across the EMEA region for Tanium. Worked with senior leaders at these firms, to develop innovative go-to-market strategy at a European level to drive growth and revenue for Taniums' strategic alliance partners.

- Built investment case and managed the first Tanium EMEA paid digital advertising campaign, proved a direct link between this activation and closed pipeline worth in excess of $500k.

- Developed a multi-million dollar pipeline, 1000 MQLs and reached over 500k IT decision makers for our EY alliance using a range of digital lead generation techniques across EMEA.

- Developed the first cross border propositions with PwC in Central Europe and combined this with Microsoft integration to launch the highest performing digital webinar at our recent Converge conference.

- Developed strong and trusting relationships with senior equity partners at alliance firms across EMEA, enabling them to build their personal brands via thought leadership creation. These digital assets were the highest performing content that year.

Responsible for all Cybersecurity marketing output across the EMEIA region for FTI Consulting. Engaging with regional and global business leaders to develop brand strategy, execute campaigns and generate revenue, by leveraging innovative thinking and developing brand strategy in a nascent environment.

- Worked in a start-up environment to build a multi-million-pound Cybersecurity professional services business within the space of one year.

- Recruited and built a small team of talented marketeers across EMEA to launch the brand and build a seven-figure pipeline.

- Directly worked on client bids, helping to improve close rate by 25% and created direct links to bid pipeline from MQLs generated via marketing campaigns.

- Launched paid media and digital content e.g. podcast series globally. Reached in excess of one million IT decision makers with FTI Cybersecurity content within the first year.

Worked for PwC's global marketing organisation, responsible for Cybersecurity & AI. Ownership of global marketing plans and budgets, from strategic planning through to execution and review. Led relationships with senior global PwC partners to translate business priorities into impactful campaigns. Responsible for thought leadership and content plans for high growth areas of Cybersecurity and AI. Delivered innovative content such as the first ever global Cybersecurity podcast series.

- Delivered a 64% increase in Cybersecurity brand familiarisation within one year and a 171% increase in brand recall within key buyer demographics.

- Managed PwC's presence at industry events such as CYBERUK and IP EXPO Europe. Ran a multichannel digital / OOH campaign to target attendees which reached over 1 million individuals.

- Developed and launched the 'CISO Masterclass' event format, this was rolled out globally and each iteration resulted on average in 6 new opportunities.

- Recruitment and line management responsibility within team and acted as a career coach to help individuals in the wider sales and marketing function build their skillsets.