About Olivier
I work at the intersection of intellectual property, cross-border strategy, and market entry between China and Europe. I’m a Partner at Shineza IP and Senior Consultant to SLOMA Law Firm, where I help companies protect their brands, structure their IP portfolios, and enter new markets with a clear risk and compliance strategy.
Over the past years, I’ve worked with entrepreneurs, SMEs, and international projects on:
Trademark and brand protection strategies (China & Europe)
IP portfolio structuring and cross-border coordination
Market entry advisory from an IP, legal, and risk perspective
Partner vetting, licensing, and business structuring
Regulatory navigation (EU compliance, data, commercial frameworks)
My approach is pragmatic and business-driven: secure the IP first, then build a safe and scalable market entry around structure, compliance, partners, and risk control.
My goal is to act as a single, reliable entry point for companies expanding between China and Europe—helping them avoid costly mistakes, move faster, and build solid foundations for long-term growth.
English
Native or bilingual
French
Native or bilingual
Spanish
Fluent
Can work on-site
Liège (up to 50km)
Experience
- SHINEZA - SLOMALaw Firm Senior Consultant, PartnerJanuary 2017 - Today (9 years and 5 months)Shanghai, ChinaPartner – Shineza IP (China / Cross-border IP Advisory)Skills applied: Trademark strategy, IP portfolio structuring, China IP law coordination, risk assessment, cross-border project management, client advisory.What I do: I advise international companies on protecting their brands in China, define filing strategies, coordinate local execution, and manage cross-border IP projects. I focus on securing core assets early, reducing legal risk, and building scalable IP portfolios aligned with business goals.Senior Consultant – SLOMA Law Firm (EU Legal & Regulatory Advisory)Skills applied: EU regulatory compliance (GDPR, commercial law), legal coordination, compliance strategy, stakeholder management, legal project steering.What I do: I support companies entering or operating in Europe by structuring their legal and compliance framework, coordinating in-house legal experts, and translating regulatory constraints into practical, business-ready solutions.Cross-Border Market Entry & Supply Strategy – China ↔ EuropeSkills applied: Market entry strategy, partner and supplier vetting, licensing & structuring, supply chain design, contract management, EU regulatory compliance, risk management, cross-border coordination.What I do:I help companies design safe, scalable market entry strategies between China and Europe. This includes vetting partners and manufacturers, structuring licensing and supplier contracts, coordinating legal, IP, and business stakeholders, and aligning production with EU regulatory requirements.Added value for clients today:I enable startups to set up reliable supply chains, secure solid contracts, and reduce compliance and operational risks—so they can enter European markets faster and with confidence.
- WÜRTH INTERNATIONAL TRADING CO. LTD.Head of Key Accounts EuropeJanuary 2012 - January 2015 (3 years)Shanghai, China• • Role of "Face of Sales" for EU and LATAM clients. Visit and receive all existing and potential clients - build and maintain trust with focus on an effective Communication. Sales Turnover growth from CNY 225 MM to 315 MM. Four new national subsidiaries• • Key Account for the Central Purchasing Europe in Switzerland, conducting monthly visits and directing over 30 ongoing projects with 10 product and category managers:◦ - Negotiated and directed market share transfers between central offices, mitigating cannibalisation and profit loss. Increased competitiveness and sales volume through strategic initiatives.◦ - Leveraged Customer Relationship Management (CRM) systems to enhance client interactions and utilised Key Performance Indicators (KPIs) to track and improve customer satisfaction and sales performance• • Led and motivated a team of 6 Key Account Managers to achieve targets, ensuring compliance with group actions, policies, and strategies:◦ - Supported by Competence Centres and in-house Strategic Catalogue Management for creating region specific product lines. Conducting SOP and SAP implementation and management.
- WÜRTH INTERNATIONAL Trading ShanghaiInternational Sales ManagerIMPORT AND EXPORTJanuary 2007 - January 2012 (5 years)Shanghai, China• • Creation and incorporation of 5 to 10 yearly new products in customers catalogue.• • MOU signed with Brazil subsidiary. Design and Group quality approval received for a complete regional adapted quality product line. Key account new position opened.• • Continued Products and Manufacturing market watchdog to remain at the forefront of innovations. Leading and designing every steps from enrolling new supplier to delivering final product to customer.• • Control the entire supply & sales process. Observe and check all steps granting product quality and delivery times. Design and implement company's annual sales targets. Caring interpersonal relations with buyers. Price/quality benchmarking routine set with all customers and industry managers.
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Education
- Airplane Mechanical EngineerSaffraanberg Technical High School1994Airplane Mechanical Engineer
- Project Management Post-graduateRoyal Superior Institute of Laeken1995Project Management Post-graduate